Omni-Channel Shopping – A Gift to Next Generation Buyers

“Powerful marketing strategies can attract customers,” this sentence has become outdated now. With the arrival of tech savvy shopping era, eCommerce businesses are forced to implement smart marketing techniques. Omni-channel shopping is the most advance marketing concept where customers are targeted through different channels (including online and offline marketing modes). No matter what channels customers select to get connect with the brand, they are provided with flawless customer experience irrespective of time, place and channel.

Either it’s through an official website, mobile app or social media fan page, companies can leverage every channel for marketing their products and services. Even customers can shop using Omni-channel strategy.

They can connect to the eCommerce brands through social networking websites that redirects them to the official websites. Advertising through SMS texts and mobile apps are the latest trends igniting the eCommerce market with multiple options of shopping and advertising. Top products and services can be acquired by using Omni-channel eCommerce.

Omni-channel Gains for Today’s Shoppers

• Shop anytime and anywhere. Internet connection is not a compulsion. Yes, you read it right! If shoppers want to place an order, he/she get the liberty to order the products by just a phone call or a text message too.
• Shoppers can compare the price of the product from any channel where the product is available and order from the eCommerce store with the best price offer.
• Portable devices like smartphones, wearable devices etc. are also the channels used to connect with eCommerce websites.
• Customers get consistent shopping experience and customer service through Omni-channel eCommerce solutions.

Gains for Retailers

• Consumers find it easy to connect with brands and ultimately eCommerce business owners can also serve more customers using diverse channels for customer outreach.
• Some retailers also offer in-store pickup option that reduces the transportation cost to a great extent. Only eCommerce store having a physical store too can offer this flexibility.
• Retailers can offer real time discounts when customers are in the store to increase sales and profitability.
• Rise of the mobile era has benefited both customers and seller. Customers can buy effortlessly and retailers no more have to serve the customers in long queue.

All the retailers can stay connected with your customers through different means, and the customers can shop through any channel with an assurance of consistent customer service through Omni-channel eCommerce.

If we consider the research conducted by top eCommerce companies and market researchers; more than 60% of the modern age group shopping online demands for discounts and searches for better alternatives.

Top brands can offer attractive benefits like same day delivery (with additional shipping charges), price negotiations (depending on the seller) etc. Ecommerce companies can build smart marketing strategies for fulfilling customer requirements and broaden the retailing platform. Targeting millennial (individuals born between 1980 and 2000) age group and offering them personalized and attractive deals and discounts can benefit business. It is truly a gift to millennial as they can get what they desire very easily!

Websites are Acquiring Responsiveness. How it Impacts eCommerce Industry? – Part 2

Several surveys are carried out, which states that the invention of digital devices like smartphones, tablets, wearable devices etc. has boosted the access of eCommerce websites. This era of internet demands every digital device to support and offer easy access to internet ecosystem. Well, this trend has affected eCommerce industry immensely. Majority of the web traffic is generated from the internet enabled digital devices. With this study, eCommerce websites owners can observe the importance of online stores to have responsive design.

To compete with the current online market, store owners need to think over the type of features to add in the website to make it popular and better UX. Responsiveness is one such feature that needs to be added in the online store.

Hope you all liked the first part of this post, which was about the latest trend of websites acquiring responsiveness. This is the concluding part of the article posted previously. It will talk about how eCommerce industry is affected by this trend.

Let us have an insight about benefits of making your online store responsive.

Websites Access Regardless of Screen Resolution

If there would not be any barrier like, you require specific screen size to access websites then web traffic towards your website would increase notably. Consult web development companies for building responsive website, which would help your eCommerce business to grow seamlessly. Today’s modern buyers do not like conditions or limitations while satisfying their online shopping requirements. Giving them freedom to access your website from any device would help them access your e-store easily thus boosting your eCommerce business.

Be it a smartphone display, a tablet screen or a desktop resolution, the design elements like buttons, text boxes, icons etc. should provide similar view. The visual objects should adapt the screen size and adjust themselves with the display automatically.

Cost Effectiveness Balances Business Budget

Cost is the biggest factor any eCommerce business would look upon. Building responsive website costs too much, is just a myth. The reality is the development cost of a responsive online store is slightly more than the unresponsive website development cost. But, the cost does not exceed too much that it becomes unaffordable for companies to implement it.

A single website fits across the devices with varied shapes and sizes, isn’t it great? Just one solution for multiple devices would be the trend in the near future.

Enhanced Search Engine Visibility

Among myriads of development platforms available in the market, Magento development platform is the solution used by several eCommerce giants to get better search engine ranking.

Are you thinking – why only Magento? Well the answer to this question lies in the list of features packed in Magento platform. It offers your online store search engine friendliness, which helps your business get a vigorous push.

Responsive websites are crawled on the priority basis by popular search engines. Thus, Google will easily find your website, if it is well created. Optimize your eCommerce website and reach out your target audience faster.

Get new customers by implementing responsive design in your website. Every eCommerce business owners should follow this design strategy as soon as possible to generate sales. We promise to be back with some more such sequential articles very soon.