“Powerful marketing strategies can attract customers,” this sentence has become outdated now. With the arrival of tech savvy shopping era, eCommerce businesses are forced to implement smart marketing techniques. Omni-channel shopping is the most advance marketing concept where customers are targeted through different channels (including online and offline marketing modes). No matter what channels customers select to get connect with the brand, they are provided with flawless customer experience irrespective of time, place and channel.
Either it’s through an official website, mobile app or social media fan page, companies can leverage every channel for marketing their products and services. Even customers can shop using Omni-channel strategy.
They can connect to the eCommerce brands through social networking websites that redirects them to the official websites. Advertising through SMS texts and mobile apps are the latest trends igniting the eCommerce market with multiple options of shopping and advertising. Top products and services can be acquired by using Omni-channel eCommerce.
Omni-channel Gains for Today’s Shoppers
Gains for Retailers
All the retailers can stay connected with your customers through different means, and the customers can shop through any channel with an assurance of consistent customer service through Omni-channel eCommerce.
If we consider the research conducted by top eCommerce companies and market researchers; more than 60% of the modern age group shopping online demands for discounts and searches for better alternatives.
Top brands can offer attractive benefits like same day delivery (with additional shipping charges), price negotiations (depending on the seller) etc. Ecommerce companies can build smart marketing strategies for fulfilling customer requirements and broaden the retailing platform. Targeting millennial (individuals born between 1980 and 2000) age group and offering them personalized and attractive deals and discounts can benefit business. It is truly a gift to millennial as they can get what they desire very easily!
Either it’s through an official website, mobile app or social media fan page, companies can leverage every channel for marketing their products and services. Even customers can shop using Omni-channel strategy.
They can connect to the eCommerce brands through social networking websites that redirects them to the official websites. Advertising through SMS texts and mobile apps are the latest trends igniting the eCommerce market with multiple options of shopping and advertising. Top products and services can be acquired by using Omni-channel eCommerce.
Omni-channel Gains for Today’s Shoppers
- Shop anytime and anywhere. Internet connection is not a compulsion. Yes, you read it right! If shoppers want to place an order, he/she get the liberty to order the products by just a phone call or a text message too.
- Shoppers can compare the price of the product from any channel where the product is available and order from the eCommerce store with the best price offer.
- Portable devices like smartphones, wearable devices etc. are also the channels used to connect with eCommerce websites.
- Customers get consistent shopping experience and customer service through Omni-channel eCommerce solutions.
Gains for Retailers
- Consumers find it easy to connect with brands and ultimately eCommerce business owners can also serve more customers using diverse channels for customer outreach.
- Some retailers also offer in-store pickup option that reduces the transportation cost to a great extent. Only eCommerce store having a physical store too can offer this flexibility.
- Retailers can offer real time discounts when customers are in the store to increase sales and profitability.
- Rise of the mobile era has benefited both customers and seller. Customers can buy effortlessly and retailers no more have to serve the customers in long queue.
All the retailers can stay connected with your customers through different means, and the customers can shop through any channel with an assurance of consistent customer service through Omni-channel eCommerce.
If we consider the research conducted by top eCommerce companies and market researchers; more than 60% of the modern age group shopping online demands for discounts and searches for better alternatives.
Top brands can offer attractive benefits like same day delivery (with additional shipping charges), price negotiations (depending on the seller) etc. Ecommerce companies can build smart marketing strategies for fulfilling customer requirements and broaden the retailing platform. Targeting millennial (individuals born between 1980 and 2000) age group and offering them personalized and attractive deals and discounts can benefit business. It is truly a gift to millennial as they can get what they desire very easily!
