Get Over the Marketing Struggles of Business Through Digital Marketing!

The surprising fact about digital marketing is that most business holders would say it is important, and then say they do not know much about it. If you are a business owner, this is the root of your digital marketing problems.

Each startup business has its own marketing challenges that must be understood immediately and necessary actions should be taken before it is too late. It is often seen that most of the small business fail not because of their concept but because they fail to communicate their marketing message to the right audience properly.

Fortunately, various tactics of digital marketing will prevent your company to face such brand establishment failure.

This article lists some most common marketing problems that can be solved effectively by implementing digital marketing services.

How Do I Find My Targeted Audience Online?

Whether you are a small clothing studio or a large apparel store, it is essential that people should find your business online. Achieving audience on the first go is bit tricky, as entering into a new zone always brings challenges with it.

Digital marketing can solve this hassle for you. Being a startup, you can invest small amount of funding in creating an interactive business website. Above that, invoking following mentioned digital marketing strategies can prove to be advantageous.

Game of Keywords: Perfecting the use of keywords through Google AdWords campaign can help you to get recognized among your key audience.

Social Marketing Strategies: Creating presence in social media can help to attract perfect consumer market for your business. For example: If you own a digital studio, then publishing them on platform like Instagram can track people interested in your business services.

Many other innovations like generating blogs and local google listing can assist in finding your audience online. Pursuing the above described activities on your own may not result in obtaining perfect results. You can contact digital marketing services company for doing it professionally.

My Money is Spent without Focus

Many a times, traditional marketing tactics fail to focus on targeting the right prospect and spend money for customer acquisition. Assume that you plan to target a specific region or group of users for the product or service you offer, how would you do that? Most of marketing money gets wasted since you pay focussing huge circulation, not for your target audience.

For instance, newspaper marketing or radio commercials. Can you demand them to show your ad to your target audience only and you would pay accordingly? Never!

Kudos to digital marketing services where we can spend every single cent wisely to reach and acquire your target market as per their location, demographics, interests, behaviour etc. Opt for digital marketing solutions that includes tools like Google Analytics and Google AdSense. They will be able to track down or analyse your offline as well as online marketing campaigns.

I am Loosing Targets through Outbound Marketing

It is not always bad to opt for outbound marketing where you try passing marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives on.

Such endeavours can be quite expensive as it involves cost related to printing and mailing materials or spreading your message through television, radio or other media.

On the contrary, inbound marketing can be cost effective.

According to a survey of Impactbnd, inbound leads cost 61% less on average than outbound leads. Hence, 32% of surveyed brands are planning to cut down on outbound marketing costs and allocate more budget for inbound marketing.

So, you can spend more money on inbound marketing strategies to save your cost. Many online marketing services company offers customized digital marketing packages which includes Social Media, Blogging, Email Marketing, PPC Advertising, SEO for lead generation and many more functionalities.

How Should I Promote Product Launch Events?

Every business follows a strict road map around the year to achieve a successful product or a software. Therefore, product launch is the most essential event which can showcase the hard work and money spent by an organisation in particular time span.

Using marketing strategies like publishing advertisements, creating commercials, writing blogs can be a common thing to do. Moreover, such tools cannot provide two way instant customer feedbacks about how they liked your product.

Using advanced digital marketing strategies like launching live events on social media or personal web portals can be an attractive option. One the greatest benefits of going live is it increases trust of your buyers. User can express their views instantly. Take an example of Facebook Live. Launching products on such platform will allow users to comment, like and share your promotional event.

Handling multiple social media accounts can be a complex task for a startup or a professional company. Henceforth, take a help of professional companies which provides such digital marketing services.

Conclusion – Get Digital Marketing Power

To summarize, operating a small or medium business is all about time-consuming and the venture can eat up lots of time. In such circumstances, hiring a digital marketing agency or outsourcing your online marketing job to a professional digital marketer can be an optimum solution.

Digital marketing success does not happen overnight. It is achieved with the help of group of people holding the right skills and proper knowledge of online marketing tools. It is down to you as the business leader to take the subject to the next level and bring the support in that you require.

Willing to opt for such digital marketing to multiply your business presence. Let us help you strategize.

We offer performance driven digital marketing services such as:

• Search Engine Optimization
• PPC Advertising
• Social Media Marketing

View Original Source: https://www.biztechcs.com/blog/get-over-marketing-struggles-business-digital-marketing/

Readiness Checklist for Ecommerce Websites on This Festive Season

It is that time of the year when shopping is the thing which is on everyone’s mind. People are queuing up at the stores to find the best deals on the latest designer dress and home accessories. Shoppers are have started pre-ordering gifts for Thanksgiving, Black Friday and Cyber Monday.

It’s that time of the year when the ecommerce web development in USA market is meeting the demands of all those online retailers who really want to make it big in terms of business revenue during the two days – Black Friday and Cyber Monday.

The total estimated sales of Thanksgiving is predicted to cross record-breaking $2.05 Billion this year. Hence, no e-commerce store wants to miss an opportunity to get more customers during the holiday season.

So, without wasting any time further, we just want to have you a last minute look on the few tips which will help you to raise the sales revenue graph.

Update Your Store

This is the key point to focus on. If your ecommerce website is not technologically upgraded then you must do it immediately. The reason for doing it is to offer good user experience of your e-store. For example, you have e-commerce solution with old Magento version, then you should upgrade it to Magento 2. It will have enhanced plugins to optimize your website. Hurry, opt for ecommerce development today.

Have Enough Inventory

As an online retailer, you certainly don’t want to embarrass yourself and your customers with the “Out of Stock” message. It is the best opportunity to earn maximum sales and satisfaction of the customers. Maintain a well-stocked inventory to assure that your shoppers have a wide range of choices to select from your e-store. In case, store is out of stock, at least mail it to all the customers.xz

Share Your Offers on Social Media

This is the most basic thing you can do. From Facebook to Twitter and Instagram do not forget any social media platforms to spread the word about your latest discounts and offers. Publish quality blogs about the trend and products which are to be offered this Thanksgiving. Once, they are sure about the deal, they will certainly come to your website and visit the store.

Maintain Keywords

To get attention of consumers it is essential to define and manage your keywords in an efficient way. In other words, running a good SEO campaign will fetch good results. Take help of the Google keyword planner in order to understand which keywords does your customer use to search products. Now include those key phrases in all your product category. Words like ‘Cyber Monday, Gifts and Black Friday’ are the most frequently searched keywords. Moreover, search ecommerce web development service provider to focus more on implementing digital marketing strategies on your web store.

Quality Assurance Check

Before two weeks of sale season, it is essential to make sure that everything on the website is running properly before making it live. Another thing to keep in mind is that during the holiday season your website might be overloaded with traffic, hence it is important to make sure that quality assurance check and load balancing is looked after. Additionally, check whether your billing, order tracking and payment processes are on track for providing best user experience. Early preparation is the key to bag the best deals of the day.

Optimise for Mobile

According to a survey, this year’s Cyber Monday mobile sales accounting will jump to $1.24 billion in U.S.A. Now, you might have realized the importance of having mobile application or e-commerce website with responsive design. With competition at its peak, consumers will look for any reason to exit your ecommerce store. In such scenarios, not providing good UI through mobile can make customer unhappy.

Therefore, optimising your site for mobile is profitable deal for getting maximum sales order on Thanksgiving, Black Friday and Cyber Monday.

We hope that your ecommerce store ready with all the above mentioned basic pre-requirement in order to boost frequency of orders on this festive season. If not, then contact ecommerce web development firm to set it up on time.

All About Industrial Internet-of-Things (IIoT)

“Internet of Things” – A buzzword and the next evolution of computing. You are sure to have heard this word before.

But what about “Industrial Internet of things?” There are chances that you might not have heard this word before.

So, for those who are unaware, Industrial Internet of Things is revolutionizing the nuances of industries and the ways in which they use machines and network systems enable automation. General Electric, one of the most renowned digital industrial companies, coined the term “Industrial Internet of Things”.

The word then gained acceptance and was given many synonyms including “Industry 4.0”, “Factory of the future”, Fourth Industrial Revolution” etc. Once IIoT Services are introduced in industries, it can help machines and workforce to come together and accomplish tasks that were difficult to achieve before. It has the potential to render operational and financial benefits to an array of industries including Oil and gas, power, manufacturing and aviation industries.

Imagine machine to machine communication, cyber security, big data analytics and HMI coming together! Wouldn’t it take the productivity to a whole new level altogether?

For the newly fangled entrepreneurs who are unaware of the ways in which Internet of Things can make a difference, this infographic would be of great help.

View Original Source: https://www.biztechcs.com/blog/industrial-internet-of-things-iiot-infographic/

How to Automate Social Media for WordPress Sites Using IFTTT?

If you have a website or online business, you must be aware of how social media is essential to attract more visitors. You might wish to use as many channels as possible to create a large online audience. However, managing multiple social media accounts along with your website can be time-consuming job. This is when IFTTT comes into the picture. IFTTT for WordPress is an innovative tool that aids you in automating social media management. IFTTT stands for If This Then That.

In recent years, social media has proven itself to be one of the most effective means to drive engagement on the site. Now, WordPress itself has various in-built features for social media. However, integration of tools that automate social media management for your WordPress site could just take the experience to next level.

Hence, if you are thinking to search for WordPress Developer for Hire to build or upgrade your WordPress website, then IFTTT integration should be worth looking at.

Why is It Essential to Automate Social Media Management?

Social media websites like Facebook, Twitter etc. are great platform to promote your business. But they require dedicated management. As per a report, 81% of US population is using at least one of the social media profiles. Therefore, it proves to be an excellent tool for marketing and driving traffic to your business website.

People prefer to follow brands and celebrities through social networking as compared to other mediums. You must be having your personal and professional social media accounts. But if you are managing these accounts manually you might be devoting more time dealing with them. Numerous repetitive social networking tasks can be controlled easily through automation. One of the online tools for performing the same task is IFTTT for WordPress.

IFTTT for WordPress

For using IFTTT, you must have a WordPress website. You can opt for WordPress website development services to have that WordPress site in first place. IFTTT for WordPress is a simple and efficient platform which helps you to automatically program tasks which need to be performed on daily basis. It offers to create individual apps or Applets which can integrate two services, platforms or tools and automatically performs a fixed task.

IFTTT can work with multiple platforms and comprises of a large library of Applets that integrates with WordPress. To illustrate, you can create an Applet that connects your WordPress website to Twitter. If the app is running, all tweets which you add to Twitter will also be uploaded to your website.

Key features of IFTTT

• It connects WordPress to many social media platforms and other tools online.
• It can build apps which performs a fixed task automatically.
• It can customize apps settings.
• Tailor-made apps can be created and are allowed to share with the IFTTT community.

Setting up IFTTT

The process to use IFTTT for WordPress is very simple. It is mandatory to sign up for the account on IFTTT website – either with an email and password or through Google or Facebook. Once finished, you will see that IFTTT has automatically generated a recipe for you. Then find an Applet you like, select it and choose the “Turn on” option.

Thereafter, you need to make certain settings and provide your account details for each platform that your Applet needs to connect with. Finally, you will be able to publish the Applet. Then, it should run automatically. Applets can be viewed under My Applets screen.

There are numerous WordPress related scenarios which you can accomplish with IFTTT.

Now, we will discuss some integrations which you may find useful. All of these were created by WordPress developers. They will help you in fixed social media tasks.

1. Share new posts to Facebook, Twitter and LinkedIn

This is one of the most useful Applets IFTTT offers. It integrates your customized WordPress development site with Facebook, Twitter and LinkedIn altogether. As these are three of the most popular social media networks, you must be using one or more of them. When Applet with above-mentioned condition is created, it shares your new posts as a link to all three platforms.

2. Share posts to your LinkedIn with specific Tag

This Applet targets only a single social media platform i.e. LinkedIn. LinkedIn is a great platform to network with other professionals and attract readers. Moreover, sharing new business content on it can definitely improve a your company reputation and credibility. Using this Applet, you can define specific tag or category. Further all posts from your website which meets the tag will be shared on your LinkedIn account. Surely it depicts great way to share your business knowledge with colleagues and friends.

3. Tweet your new blog posts quickly

Twitter is one of the eminent social media platforms that is looked for news throughout the world. Which makes it the best platform for promoting a blog or website. You can use the WordPress Applet for Twitter to automate notification process. Enable your audience to get quick and timely updates without having to compose manual posts. After you set up the app, it will send a link for each new post to your Twitter followers including the title of the post.

4. Share your new posts to Facebook page

Facebook remains the number one social media platform and so it is necessary to use the Applets that integrate it with WordPress. Whether you use Facebook to keep a community around your website, for marketing purposes or to make connections, it is essential to keep your friends and followers up-to-date. The Facebook Page Applet can share links from your new WordPress posts to Facebook page that you are own.

5. Create custom Applets

IFTTT allows to generate high-level functions which sometimes are not supported by social media applications. For example: Instagram has a default feature that allows you to post Instagram photos on Twitter. That functionality includes your photo caption and friend tags. It won’t permit you to customize details before it publishes your Instagram photo on Twitter. That’s where IFTTT can help.

Conclusion

To summarize, having a social media presence is must to have more audience and followers that can help you grow business through an online website or a successful WordPress blog. Applying automation through tools like IFTTT plays a key role in eliminating repetitive and tedious tasks when it comes to maintaining social media accounts. This can help to focus more on growing audience and providing quality content to followers or clients of a website.

Let Us Know

It is never late to start a good thing, let us know if you are thinking to digitalize your business. We provide best and affordable custom WordPress development services! Connect with one of our business analysts now.

View Original Source: https://www.biztechcs.com/blog/how-automate-social-media-WordPress-sites-ifttt/

Compliment Your Service Business With Customized Mobile Application

According to a survey on emarketer, “Mcommerce sales in the US will increase to total $146.26 billion in year 2018.”

A service provider mobile application concept is a new innovative way to enlarge your expertise for the business expansion. What is the key job of service provider? Are they multitasker? How do they handle it all from one platform?

Recently, humans possess less time to manage miscellaneous home and personal work. Hence, it is a good idea to haves one application or the service provider who manages multitasker from one platform to deliver the various services at your doorstep. For this you may opt for mobile app development service that can make you a powerful application.

Service-providing mobile app is the answer to all the problems faced by the people looking for services. Various services can be purchased by users on a single click away. Multiple services providers can be placed under same roof to hear voice with the demand of services requested by users.

Concept of Service Provider App

Service provider app is a virtual marketplace where buyers and providers register and collaborate each other. Through app consumers ask for services to providers. They will offer the demanded services and will charge to the consumers. You are nothing more than a medium to collaborate buyers and providers.

Being a mediator you have a significant role in service provider app. You tune up these people and prepare them to work diligently in an innovative way. For providing such platform you can charge commission from both buyers and provider’s side. Service Provider App makes you happier.

Is your business contacts capable enough to generate sales and provide orders? Are you planning to have the on-demand service provider app? If not, you need to opt for custom mobile application development to develop such an on-demand service provider application. It will prove to be a best business opportunity for you if you gather all the business people on the desk and make them prepare to provide their services.

Features for Service Provider App

There are many features that can be useful for buyers as well as providers in such service mobile application. Some of them are listed below.

Live Chat Facility

By adding group chat functionality, you can cater a way to communicate buyers with the service providers. A user and provider personally and in group chat with each other for finalizing the deal for getting service and providing service. Such functionality is incorporated in Alibaba’s mobile application.

Liberty in Provider Selection

The satisfied customer repeatedly selects the same provider for services availability. You can offer users to simply add the provider in favourite list and hire them when required. The satisfied customer repeatedly selects the same provider for services availability.

Order Tracking

You can provide real time order tracking facility after once shopper has ordered the product or service. A customized mobile app can also have features of maps integrated to it for advance tracking of shipments.

Payments

The payment facility is one of the key feature you can integrate on service provider mobile app. Facility to make pre-payment and post-payment as per user choices can be incorporated. You can also have both online and offline payment mode for the ease of customer.

The service provider mobile application can also have many other functionalities like price comparison with competitors, offer management, invoicing, customer reviews and ratings.

Service Provider Mobile Apps in Market

Such mobile application is just spreading crazily around the USA and major parts of the world. People are happy to obtain all service and product at a single platform and especially on finger tips. Some famous service provider applications:

• AliExpress Shopping App
• Amazon
• Letgo

Conclusion

To conclude, in today’s competitive world it is very essential to accommodate all services on mobile application. If you are a well powered e-commerce business player or a startup web store than offering business functions through service provider mobile application can prove to be a profitable idea.

Hurry up, Black Friday and Christmas are about to arrive. Don’t miss the biggest sales opportunity. Create your own custom mobile application today.

Zeroing on an Offshore PHP Development Firm: Things to Remember

On reading word ‘PHP’, the first thing that pops up in our mind is a language to make a website more appealing. Well, PHP web development is one of the most booming fields and has been effectively used to develop websites for quite a long now.

In this web-dominated world, where companies just can’t survive without websites and mobile applications, everyone is well aware of the significance of bringing their respective businesses online.
Hence, the number of programming languages and platforms to build a website or apps is multiplying. From several available in the market, PHP is one of the widely used platforms across the world; because of its below mentioned long list of advantages.

Open Source & Free

As PHP is open source; it is flexible, can be easily integrated and easily available. So, if you are a PHP development firm, hire a qualified and experienced PHP developer and surety to achieve success can increase up to a great extent.

Cross Platform

It is compatible with all leading operating systems like Windows, Mac OS and Linux. Furthermore, it caters supports for the major web servers like IIS, Apache, to name a few.

Simple & Easy to Learn

Syntax of PHP is much easier as compared to other languages like C and Java. So, it is advisable to seek PHP development services from professionals.

Frameworks

PHP community is widely spread across the world. So, you will never have a difficulty in looking for the resources. There are numerous PHP frameworks which can lend a helping hand during development; be it Zend, Magento or any other framework. The availability of framework will cater clients to get much more themes and functionalities for their websites.

Easy Integration

PHP can be smoothly integrated with the present software components of the company, so the necessity to re-code and re-develop current existing software gets eliminated.

Flexibility & Scalability

During a website or an app development, the functionalities might receive constant changes. Hence, it is really easy to make changes and fix related problems.

Extensions

Extension plays a key role in PHP development that aid to manage and modify the source code files.

Reliable & Secure

As it easy and simple to develop, it does not lack the confidentiality, making it one of the most secure and perfect platform to rely upon.

User Friendly

Websites and apps developed in PHP are easy to understand and interact.

Support

As PHP is widely known and used, you need not worry if you get stuck somewhere; solution through forums or blogs or social media can definitely solve the queries.

Easy Deployment

A lot of hosting companies will offer you a server for running your website at affordable rates.

Less Time to Market

This is one of the most needful benefits these days. The earlier an app gets released in the market, the greater are the chances of it getting popular and successful, as compared to the competitors. PHP tools offer a wide range of social media sharing extensions that can help to boost the presence of your website or product.
 

So What’s Next?

Instead of developing a website or building an application on your own, it is wise idea to get it done by professionals so that you can invest more time into other essential things like business development. With increase in the importance of getting PHP development services from professionals, the number of PHP web development companies is increasing. However, you must choose to do some research and then select the best PHP development company.

How to opt for a perfect PHP development company?

The success or failure of your business depends on the website or application that it is developed on. So, it is essential to choose the company wisely and carefully. There are a few questions which will help you know if the company you are opting is good enough or not. So, let us take a look at some of the most important questions to ask before hiring an offshore PHP development company:

• Since how long company has been into developing PHP websites and PHP applications?
• How many PHP projects that have they undertaken till now and how many are live in the market at present?
• Ask them to show you some of their client testimonials to get a clear picture of the type of work they do.
• Ask them contact details of past clients so that you can interact with them about their experience with a development firm.
• Does that firm carry out custom PHP development?
• Does that firm creates or has experience in PHP application development?
• Can they collaborate your PHP website and PHP application on a single platform?
• What process and methodology do the PHP developers in that company adapt?
• Which tools and technologies do the professionals use?
• Are their developers aware of the latest PHP version? With which version are they comfortable?
• What kind of frameworks do they use for the rapid development?
• Ask them if developers of that company have ever built the N-tier applications?
• Within what timeline can they complete your project?
• How will developers communicate with you?
• After how many days or time-intervals will they show the progress of your project?
• Do they utilize any tool for tracking changes and progress of your project or website?
• How much will be the charge for developing your project?
• What will be the mode of payment?
• Do they provide post PHP development support services? If yes, ask the list of support or AMC service charges?

Now that you are aware of all the questions to ask before hiring an offshore PHP development company, it is sensible that you remember these questions and ask them. In order to make a better decision, repeat the same for at least three to four companies. Evaluate the answers of all the companies and then choose the best one.

It’s never too late to approach!

Interested to know more? Or are you looking for the company that correctly answers all the above-listed questions? Connect to us. Let’s discuss your unique business idea or ongoing project that needs to be enhanced, with our team of skilled and certified PHP professionals.

View Original Source: https://www.biztechcs.com/blog/zeroing-offshore-PHP-development-firm-things-remember/