Saturday 30 May 2015

Why does your eCommerce Website need a Reliable Shopping Cart?

To keep pace with the current online shopping trend, the need and development of eCommerce websites have increased manifolds. The range of eCommerce platforms selected by online merchants to build their e-store, requires special considerations like, better performance, easy navigations, attractive designs, reliable products, secure payment checkouts and dependable shopping cart implemented. Why is a shopping cart of any eCommerce website so important? Does it matters?

Don’t get confused, as the sentence written is absolutely correct. It is true that for an eCommerce website, there are many aspects to be taken care of. Shopping cart module is one of the crucial aspects to be considered. Its functioning needs a regular check to avoid any functional errors.

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How important is Shopping Cart?

CakePHP is one of the leading eCommerce development platform used by web development companies to build strong and reliable online stores. CakePHP shopping cart development offered by professional developers holds great significance in the entire eCommerce website built using CakePHP platform. Its features and range of plugins makes any website stand out of the crowd. Let us understand why shopping carts hold top slot priority for building eCommerce website.

Benefits to the Buyers

  • A good shopping cart ensures whether its buyers have completed filling products into the shopping cart or not.
  • Shopping cart is the medium between the website and its checkout process helping users to complete the shopping process with the website.
  • Simple navigation and flexible user interface enhances website’s usability, as without the presence of a flawless shopping cart, your eCommerce website may experience a drastic downfall. Thus, implementing a shopping cart in a website is very important to offer customers an effortless shopping flexibility.
  • In the absence of a shopping cart, every time a user selects a product to buy, he needs to make payment or place an order for it, prior to buying another product from the same website. Repeating this process for buying multiple products from the same website might be very hectic.
  • If your website works this way, it will be very hard for you to retain your existing customers and sustain your eCommerce business in the competition.

Benefits to the Sellers

  • With the shopping cart software, transaction information can be organized easily with the assurance that the order placed by the customers is noted successfully.
  • Website owners can manage customer details very efficiently. Managing websites with no shopping cart is really a tough task as information present in the website cannot be managed strategically.
  • Shopping cart is as important aspect from SEO’s point of view for any eCommerce website. It helps website gain good visibility among popular search engines as it automatically creates a keyword-filled URL by itself for any of its products or services.
  • Upselling and cross-selling can easily be done, if a shopping cart exists in the website.

Being a website owner, offer your customers a smart shopping technique and being a customer, you can save your valuable time by shopping from an e-store having shopping cart flexibility. Either way the benefits are endless!