How To Choose The Right Mobile App Development Platform?

"The number of mobile phone users in the world is expected to pass the 5 billion mark by 2019" reveals a study by Statista. Mobile application development services have marked wonderful growth in past years. Mobile apps help enterprises to enhance their branding and boost their business values.

If you are a business owner, want to develop a mobile app, it is important to decide the platform. There are plenty of things you need to work out when choosing the right mobile app development platform. On which devices are your users likely to use the app. Windows, Blackberry, iOS, or Android? Once you recognize your user base, you will have more clarity about the type of platform you want to choose.

If you have been pondering more over this topic, do not fret. We are here with few tips to help you make the right choice:

Consider User Experience

Successful mobile applications have one common thing - they fulfill the customers' goals. And, a mobile app's UX impacts its recognition. The UX is the ultimate decision maker. It decides if a user will come back to your app, delete it, or will rate it as poor. A useful application completes the requirements which are not available in the market. So, UX should include competitive analysis, feasible products development, and market validity test.

Recognize Customer Base

Platforms vary drastically. That too, region wise. Therefore, the most crucial part is to pay attention to geographical criteria. Consider performing a deep research, recognize and create your user base. It will help you define your target audience. For instance, if your focus audience is US, Australia, or Japan, consider hiring iOS developer. While with Asian and African countries; Android is leading the game. Thus, the situation may differ country wise. For Asian and African customer base you can hire Android developer for further assistance.

Consider Browsing-to-Buy Conversion Rates

Browsing-to-Buy conversion rates help you to decide which platform is most likely to give you more purchases. While choosing between mobile app development platforms, "Browsing-to-Buy" rate plays a vital role. For instance, of iPhone users purchases more from their smartphones. And, Android users are less likely to do this. Thus, consider checking it for each platform for accurate decision.

Know What to Offer

Decide your requirements and features first. They are dependent on the ability and limitations of the platform. You need to finalize the features combined with its user experience. Thereafter, compare the results with a certain platform. If you want to make a custom-made Native App, iOS, Android are the best solutions. To go with the iOS , you can hire iOS developer who has the required skills to develop iOS apps. Native apps provide great user experience and usability. But if you are looking for the app which would support multiple platforms, consider cross-platform development.

Decide Support Devices

It's obviously challenging to build an app which supports multiple devices. Android supports 160 devices. And iOS 9 supports 15 devices. If we consider Windows and Blackberry, their supported devices include 100 and 10 devices accordingly. But the most popular apps do not even support Windows phone. Therefore, after analyzing the audience base, it is advisable to decide the preferred devices.

Know Development Costs

Yes, it is important to invest money to build productive apps. But when the app development starts, your investment sum might increase. With different platforms, development costs are likely to vary. For example, Apple is more expensive than Android when it comes to enterprise programs. Thus, if you are looking for affordable option, hire Android developer and start working on your app. Even if there are new requirements or change in the existing your costs might go up. Hence, prepare a rough development cost with extra development expense.

Recognize Management Challenges

Your joy seems no bounds after you have launched an app for your business. Well, that's great! But, there's bad news. It does not just end with launching an app. Several inevitable challenges might occur in the future. Let me list out some:

1. Update the application without any security threat
2. Provide multiple mobile apps with good performance
3. Restrict the use of applications to predefined locations and times

And as and when the time goes, your requirements are likely to increase. A good way to get through is to match the application management capabilities with platforms. In case, you stuck somewhere while developing an Android app, you can hire Android developer. They are sure to bring an end to your confusion.

Third-Party Integration Check

Third party integration is the most important facilities for Mobile application development services. Platforms should allow a confidential integration with third-party tools. For instance, with Android, you can use third-party libraries if you are dealing with image loading and highlight issues. This integration should extend the existing back-end systems and delivery systems. This way it allows developers to develop apps that support mobile application management. Same for the iOS development, there are many libraries available for integration. For further assistance on third-party integrations you can choose to hire dedicated iOS developer.

Consider the above points and they are sure to help you choose the right mobile app development platform for your next development project. Happy App Development!

Originally Posted here

The Dirty Truth - Technology is Ruling Our Life!

TECHNOLOGY – The buzz word that has influenced every alert and informed individual living in digital era!

It has a positive side about which everyone knows. As every coin has two sides, technology also has a flip side that is widely neglected. Everyone is just interested in knowing about the advantages it offers. Modern age population is glad that technology has made their lives quite simple. But at the same time we cannot neglect the bitter truth that “Technology has made us PUPPETS.”

I am not ruling out the lifestyle technology has offered us rather I am focusing on what we have lost, allowing digital era to overcome the essence of simple living.

Have you ever thought you are being surrounded by numerous digital products? You can’t even think of detaching them from your life. Smartphones, laptops, tablets etc. are such devices you would never want to live without. Why, is it so damn important? No, actually you are habitual of these gadgets and don’t want them to leave you ever.

In today’s era, you would find people saying, they can live without their friends or family. But, you will hardly find anyone saying that they can live without their smartphones or laptops. Technology inventors would never have thought that the gift they are giving to the world will make them so aggressive that people would have more attachment with the non-living objects rather than living-beings.

Social Media gets High Priority

We give social media the highest priority. Does this mean we like virtual friends and relationships rather than meeting people in real? We are connected with social networking websites 24/7 and more than 30% of the day is spent on checking the news feeds and making updates. But we don’t call it a time waste; we call it utilizing time for interacting with loved ones (but over internet).

I really pity the parents that wait for their kids to get offline so that they can start their dinner; I really pity the kids that are eagerly waiting for their dads to finish of his video conference; I pity the wives who are waiting for their husbands to finish off his work like checking mails and setting schedules on his tablets, so that they can have a conversation on important issues. God bless them!

Feelings have taken a Back Seat

Before the arrival of digital era, people had emotions and feeling of humanity. But as the world started getting advanced, these emotions got disappeared over time. Good feelings have taken shape of anger, anxiety, envy, jealousy, aggression etc. Are we the same human being that once felt others pain, tried to make others happy or did something good for others? Actually our most time is utilized in using the technology and as a result no time is left for thinking of lost emotions.

Emotions are Fading Away

Have you ever felt the time you spend over video games and internet must have been invested in nurturing the relations with the people around us? Every age group is suffering from the disease called “TECHNOLOGY ADDICTION”. Taking the serious note over it I pity the people having beautiful families and yet they cannot spend time with them. Though spending majority of the time around with the digital devices might be a part of their work, but what about the personal life? The time you start feeling your professional life is ruining your personal life, start discarding unnecessary tasks eating your majority of the valuable time like reduce the time spend over social networking website, crop the time used behind communication applications etc. Retain relations as they are the most beautiful and priceless asset that everyone does not get.

Distinct Diseases are Hitting Lives

As we all are aware, extreme use of technology will impact lives. Wives sitting or working in front of the television, is the scenario of majority of the modern houses. This affects their brains by diversifying their brains in multiple directions that leads to unfocused approach in life. Children eating in front of the TV don’t care about what and how much are they eating; can give rise to several disorders. The professionals surrounded with digital devices at work are at risk of mental distress.

With increasing mental stress arguments, disagreement etc. also increases. Avoiding such situations is the key to a happy and healthy life.

More than a habit, we are addicted to the devices and gadgets of the digital era. Imagine a life without an alarm clock (it would be hard to wake-up by your own in the morning), a coffee maker and a toaster (how will you make your morning breakfast), an iron (you will definitely not leave the house with shabby and un-ironed clothes), smartphones (how will you contact people), laptop (you won’t be able to work anywhere and anytime). I know it’s very hard, almost impossible. There are several other appliances without which we cannot survive.

Anything done within its boundary is acceptable. It’s time now to draw a line between being addictive to technology and being a smart user of technology without ruining your personal space. It’s time now for you to think where you are wrong. TECHNOLOGY has made our lives better, but limiting its use will make our lives simpler and happier.

Can Mobile App Marketing Budget Crash your Company Finances?

Mobile apps are the next big thing responsible to bring the revolution after the arrival of smartphone devices in the market. There are many factors liable for success or failure of any mobile app. As internet is getting responsive, mobile apps of businesses are the flexible alternatives to stay connected and updated with the latest happening.

In the era of mobile-first m-commerce store, apps play crucial role in promoting the business. Mobile app marketing budget is one of the factors that affect its performance. Budget has always been a matter of concern for companies, be it a growing enterprise or a heavy-weight empire. A budget of mobile app development also includes pricing plan for branding and marketing strategies created for app promotion. Competing with millions of other apps existing in the market is really a tough task. Either your app needs to be unique and unmatched or your marketing strategy needs to be very powerful to sustain in the completion.

Advertising campaign includes information, like the market to be targeted, budget for the campaign, strategies and more, out of which, budget needs to be designed very intensely as, one mistake can toss the company finances.

Wise marketers often research the market prior to building unbeatable strategies. The next step would include starting the campaign with existing budget, which can later be modified, if required.

10 Big Questions Affecting App Promotion Budget:

1.Do you want your app to be in the top lists of app store?
2.Is your company financially strong to take big risks?
3.Is your team of marketers highly creative?
4.What makes your app stand out in the competition?
5.Is your app technically tested?
6.Do you use social media platform for campaigning ?
7.Is your app highly optimized?
8.Are you planning to promote only on niche app store?
9.Are you dividing the marketing campaign into pre-launch and post-launch strategies?
10.Are you willing to implement video marketing?

It is not always correct that “if you spend more on app promotion you can avail better exposure.” There are several cost-effective tricks that can be used for brand marketing through native apps.

I would place the cost-effective marketing strategies at the top of the list. Thus, by doing this, company’s financial planning won’t be affected severely.

Will Mobile Advertising Join the Race of eCommerce Trends in 2015?

What is Mobile Advertising? It is a term that refers to advertising through mobile or smartphone devices. It is a way of mobile marketing. There are several methods used by top brands for mobile advertising like text messages, promotional ads within the apps, ads within the mobile browsers, image ads, video ads etc. This is the newest marketing trend adopted by the organizations nowadays. By considering the mobile using habits of individuals, mobile advertising has received remarkable response too.

Start a mobile first ad campaign to boost ROI exceptionally. Mobile advertising is expected to join the bandwagon of eCommerce trends 2015. It is the next big thing affecting branding and promotional campaigns conducted by top brands.

Factors Fueling Mobile Advertisement

• Smartphones are being used by every age group of individuals.
• Mobile software upgradations have made mobile devices highly convenient.
• Shopping is done through smartphones.
• Mobile generations are being updated.
• Secure and reliable payment gateways fulfill customer requirements.
• Crucial data are protected.
• Mobile app development companies create and offer exciting apps.
• Mobile hardware manufacturing companies have refined their strategies.
• M-commerce is the future next.

Working Principle of the Mobile Advertisement Process

Not only attractive images and enticing content, mobile marketing has much more to explore. Studying your customer’s likes, requirements, wants, desires etc. can make the mobile marketing campaign much easier.

Let us check what aspects can make the mobile advertisement campaign successful.

• Target right audience only after researching the market.
• Utilize social media to target wider spectrum of the customers.
• Add rich content to make your customers curious and sensitized about the products being promoted.
• Select the correct media channel to market the products or services giving you higher ROI.
• Ads covering the whole screen of the smartphone have more chances to get clicked by the users.
• List out the strategies you would use to build up a brand through mobile advertising.

Branding through mobile ads helps you reach your users easily. Mobile users are increasing at a light speed. Product marketers are paving the way for improving marketing strategies for generating desired ROI.

How to Plan Mobile Ads Marketing Campaign?

Here listed are few ticks to make your mobile ad campaign successful.

• Make the use of mobile browsers effectively as they can be used as the base for featuring mobile ads.
• Use app stores, be it an android, iOS or any other mobile operation system. Every mobile OS will have an app store that is used for downloading and checking the app alternatives. The average time spent for this process by an individual increases exponentially. This, this is the source of getting desired response to the sponsored ads.
• Track the users’ mobile behavior to hit the ads at the right time. Find out when the mobile usage reaches its peak. Plan to display the ads during that specific time to get better output.

2015 is the year that has accepted several new eCommerce trends that are ruling the digital market. Mobile advertising is one of the latest trends that will change the branding process completely.