What Makes Custom Android App Development The Need of the Hour?

Statistics suggest that global mobile app revenue in 2020 is projected to rise to $189 billion, up from $88 billion in 2016, and mobile development is one of the most aggressively growing sectors in the industry.

Android app development platform is a great choice as compared to cross-platform app development.

Android, as an open source operating system is favoured by majority of mobile phone manufacturers for their devices. This generates immense business opportunities and augments growth.

Most of the off-the-shelf applications present in the market are highly customizable products. Yet, market for custom android app development is gaining so much importance.

The following may be some of the reasons for custom android application development being more beneficial.

Offers Perfect Solution for Distinctive Business Needs

Every business is unique and therefore requires a distinctive solution. Ready-made apps are targeted often to meet wide range of businesses and come with excellent quality and reliability, but they can ultimately be an impediment to your business goals.

Innovative and individualized processes give custom android apps the flexibility to suit a particular business's’ in-house operations. Also, they can be confined to maximize use and double the productivity.

Saves Time and Money

Android Mobile App Development Services costs can be highly deceptive. Expense of developing custom android app may or may not be lower than purchasing out-of-the-box solutions. But, it allows customer to stay on time and on budget during application development period.

Additionally, for custom android app development, a buyer will have to invest only for those specific set of features that are requested. Many extra charges like recurring licensing costs, installation costs, training costs (that come with off-the-shelf products) can be excluded for custom apps.

Few Complications and Compatibility Issues

As mobile application is customized as well as designed from the very beginning in accordance with the end user requirements, it is easy to understand as well as compatible with ongoing business software and applications. Very little training is required as it is less likely to include elaborate and irrelevant operations.

Increased Business Security

Android applications always cater enhanced security. As app is exclusively built for a specific business, competitors and users outside that organization will not have any clue about its architecture. Henceforth, business security risks are very less as compared to general third party applications.

Efficient and Reliable Technical Support

A major benefit that comes with android custom apps is the unparalleled technical support plan that Android Application Development Companies offer. They provide low cost, reliable, dedicated support from the team that was directly involved with application development. These can result in quicker and efficient solutions to all the encountered problems.

BYOD Preference for Android Apps

It is quite evident that it has a prominent role when compared to other platforms. For firms that wish to bring your own device (BYOD) policy, it is advisable to opt for android as the enterprise app development platform because it is available on more variety of devices to users of all economic groups.

Open Source and Cost Effective

Android’s SDK is available at free of cost, which minimizes the cost for software licensing. Android platform is designed in such a way that it proffers flexibility to integrate multimedia tools, data management function and provide regular updates without any hassle. These can help to quickly recover app development cost by gaining fast profits.

Compatible with Wearable Devices

Among business, the use of android wearable devices is flooding due to its quick communication and user interacting functionality. According to a survey, number of connected wearable devices worldwide is expected to jump from an estimate of 325 million in 2016 to over 830 million in 2020. Hence, developing device compatible android applications may prove beneficial for businesses to bring in more profits and user base.

The Dirty Truth - Technology is Ruling Our Life!

TECHNOLOGY – The buzz word that has influenced every alert and informed individual living in digital era!

It has a positive side about which everyone knows. As every coin has two sides, technology also has a flip side that is widely neglected. Everyone is just interested in knowing about the advantages it offers. Modern age population is glad that technology has made their lives quite simple. But at the same time we cannot neglect the bitter truth that “Technology has made us PUPPETS.”

I am not ruling out the lifestyle technology has offered us rather I am focusing on what we have lost, allowing digital era to overcome the essence of simple living.

Have you ever thought you are being surrounded by numerous digital products? You can’t even think of detaching them from your life. Smartphones, laptops, tablets etc. are such devices you would never want to live without. Why, is it so damn important? No, actually you are habitual of these gadgets and don’t want them to leave you ever.

In today’s era, you would find people saying, they can live without their friends or family. But, you will hardly find anyone saying that they can live without their smartphones or laptops. Technology inventors would never have thought that the gift they are giving to the world will make them so aggressive that people would have more attachment with the non-living objects rather than living-beings.

Social Media gets High Priority

We give social media the highest priority. Does this mean we like virtual friends and relationships rather than meeting people in real? We are connected with social networking websites 24/7 and more than 30% of the day is spent on checking the news feeds and making updates. But we don’t call it a time waste; we call it utilizing time for interacting with loved ones (but over internet).

I really pity the parents that wait for their kids to get offline so that they can start their dinner; I really pity the kids that are eagerly waiting for their dads to finish of his video conference; I pity the wives who are waiting for their husbands to finish off his work like checking mails and setting schedules on his tablets, so that they can have a conversation on important issues. God bless them!

Feelings have taken a Back Seat

Before the arrival of digital era, people had emotions and feeling of humanity. But as the world started getting advanced, these emotions got disappeared over time. Good feelings have taken shape of anger, anxiety, envy, jealousy, aggression etc. Are we the same human being that once felt others pain, tried to make others happy or did something good for others? Actually our most time is utilized in using the technology and as a result no time is left for thinking of lost emotions.

Emotions are Fading Away

Have you ever felt the time you spend over video games and internet must have been invested in nurturing the relations with the people around us? Every age group is suffering from the disease called “TECHNOLOGY ADDICTION”. Taking the serious note over it I pity the people having beautiful families and yet they cannot spend time with them. Though spending majority of the time around with the digital devices might be a part of their work, but what about the personal life? The time you start feeling your professional life is ruining your personal life, start discarding unnecessary tasks eating your majority of the valuable time like reduce the time spend over social networking website, crop the time used behind communication applications etc. Retain relations as they are the most beautiful and priceless asset that everyone does not get.

Distinct Diseases are Hitting Lives

As we all are aware, extreme use of technology will impact lives. Wives sitting or working in front of the television, is the scenario of majority of the modern houses. This affects their brains by diversifying their brains in multiple directions that leads to unfocused approach in life. Children eating in front of the TV don’t care about what and how much are they eating; can give rise to several disorders. The professionals surrounded with digital devices at work are at risk of mental distress.

With increasing mental stress arguments, disagreement etc. also increases. Avoiding such situations is the key to a happy and healthy life.

More than a habit, we are addicted to the devices and gadgets of the digital era. Imagine a life without an alarm clock (it would be hard to wake-up by your own in the morning), a coffee maker and a toaster (how will you make your morning breakfast), an iron (you will definitely not leave the house with shabby and un-ironed clothes), smartphones (how will you contact people), laptop (you won’t be able to work anywhere and anytime). I know it’s very hard, almost impossible. There are several other appliances without which we cannot survive.

Anything done within its boundary is acceptable. It’s time now to draw a line between being addictive to technology and being a smart user of technology without ruining your personal space. It’s time now for you to think where you are wrong. TECHNOLOGY has made our lives better, but limiting its use will make our lives simpler and happier.

Can Mobile App Marketing Budget Crash your Company Finances?

Mobile apps are the next big thing responsible to bring the revolution after the arrival of smartphone devices in the market. There are many factors liable for success or failure of any mobile app. As internet is getting responsive, mobile apps of businesses are the flexible alternatives to stay connected and updated with the latest happening.

In the era of mobile-first m-commerce store, apps play crucial role in promoting the business. Mobile app marketing budget is one of the factors that affect its performance. Budget has always been a matter of concern for companies, be it a growing enterprise or a heavy-weight empire. A budget of mobile app development also includes pricing plan for branding and marketing strategies created for app promotion. Competing with millions of other apps existing in the market is really a tough task. Either your app needs to be unique and unmatched or your marketing strategy needs to be very powerful to sustain in the completion.

Advertising campaign includes information, like the market to be targeted, budget for the campaign, strategies and more, out of which, budget needs to be designed very intensely as, one mistake can toss the company finances.

Wise marketers often research the market prior to building unbeatable strategies. The next step would include starting the campaign with existing budget, which can later be modified, if required.

10 Big Questions Affecting App Promotion Budget:

1.Do you want your app to be in the top lists of app store?
2.Is your company financially strong to take big risks?
3.Is your team of marketers highly creative?
4.What makes your app stand out in the competition?
5.Is your app technically tested?
6.Do you use social media platform for campaigning ?
7.Is your app highly optimized?
8.Are you planning to promote only on niche app store?
9.Are you dividing the marketing campaign into pre-launch and post-launch strategies?
10.Are you willing to implement video marketing?

It is not always correct that “if you spend more on app promotion you can avail better exposure.” There are several cost-effective tricks that can be used for brand marketing through native apps.

I would place the cost-effective marketing strategies at the top of the list. Thus, by doing this, company’s financial planning won’t be affected severely.

Will Mobile Advertising Join the Race of eCommerce Trends in 2015?

What is Mobile Advertising? It is a term that refers to advertising through mobile or smartphone devices. It is a way of mobile marketing. There are several methods used by top brands for mobile advertising like text messages, promotional ads within the apps, ads within the mobile browsers, image ads, video ads etc. This is the newest marketing trend adopted by the organizations nowadays. By considering the mobile using habits of individuals, mobile advertising has received remarkable response too.

Start a mobile first ad campaign to boost ROI exceptionally. Mobile advertising is expected to join the bandwagon of eCommerce trends 2015. It is the next big thing affecting branding and promotional campaigns conducted by top brands.

Factors Fueling Mobile Advertisement

• Smartphones are being used by every age group of individuals.
• Mobile software upgradations have made mobile devices highly convenient.
• Shopping is done through smartphones.
• Mobile generations are being updated.
• Secure and reliable payment gateways fulfill customer requirements.
• Crucial data are protected.
• Mobile app development companies create and offer exciting apps.
• Mobile hardware manufacturing companies have refined their strategies.
• M-commerce is the future next.

Working Principle of the Mobile Advertisement Process

Not only attractive images and enticing content, mobile marketing has much more to explore. Studying your customer’s likes, requirements, wants, desires etc. can make the mobile marketing campaign much easier.

Let us check what aspects can make the mobile advertisement campaign successful.

• Target right audience only after researching the market.
• Utilize social media to target wider spectrum of the customers.
• Add rich content to make your customers curious and sensitized about the products being promoted.
• Select the correct media channel to market the products or services giving you higher ROI.
• Ads covering the whole screen of the smartphone have more chances to get clicked by the users.
• List out the strategies you would use to build up a brand through mobile advertising.

Branding through mobile ads helps you reach your users easily. Mobile users are increasing at a light speed. Product marketers are paving the way for improving marketing strategies for generating desired ROI.

How to Plan Mobile Ads Marketing Campaign?

Here listed are few ticks to make your mobile ad campaign successful.

• Make the use of mobile browsers effectively as they can be used as the base for featuring mobile ads.
• Use app stores, be it an android, iOS or any other mobile operation system. Every mobile OS will have an app store that is used for downloading and checking the app alternatives. The average time spent for this process by an individual increases exponentially. This, this is the source of getting desired response to the sponsored ads.
• Track the users’ mobile behavior to hit the ads at the right time. Find out when the mobile usage reaches its peak. Plan to display the ads during that specific time to get better output.

2015 is the year that has accepted several new eCommerce trends that are ruling the digital market. Mobile advertising is one of the latest trends that will change the branding process completely.

Android L vs Android M

Google’s Android Lollipop, when debuted, was the biggest update till date. With the multitude of features and functions, it won millions of hearts of technology lovers. Simple yet attractive material design it offered was totally different than its earlier versions. Android also released its dotted version after the source version Android 5.0. After serving the world with a truly innovative operating system, Android is ready with it’s another version i.e. Android M. Its preview version is out currently and the main version is expected to hit the market by end of this year.

Quick Insights

Android Lollipop is the most liked operating system version offered by Google. Let us see, how well Android M would perform when it will hit the market in 2015.

Android L

Google launched Android L in the last quarter of 2014. After this release, Android received much appreciation holding the tag “biggest upgrade of Android” given by Sundar Pichai, head of Android. It has also received its first dotted version, which included some basic fixes. Earlier, only few manufacturers were able to acquire this version. But in the current scenario, almost all the smartphone manufacturers are able to offer this version to their customers.

It is a remarkable opportunity for Android app development companies as they can now implement fresh and interesting features in the apps they build. Android L apps offer great user experience.

Android M

Google has recently launched a preview version Android M, which is preceded by Android Lollipop. The full version is not yet made available for downloads. But it is expected to hit the technology market in the last quarter of the year 2015. It is expected that this new version will have myriads of new features and functions to offer. Android fans are eagerly waiting for this version as there are many surprises wrapped under the name “Android M”.

Android app solution offered by web service providers will be completely off beat as this version offers fresh and creative features. Let us see how it will impact the technology market when it will enter the market.

Attractive Gains

There are so many reasons why Android is the first choice of millions of hearts. It’s two different operating system version L and M offers excellent user experience.

Android L Features

• Lock Screen Notifications
• Secure Face Unlock
• Improved Quick Settings
• Attractive Material Design
• Double Tap to Wake
• Reduced Energy Consumption

Android M Features

• App Permissions
• Biometric Support
• Android Pay
• Direct Share to Send Stuff
• Text Selection with Floating Toolbar
• Simplified Volume Controls

Final Words

Whether you stick with Android L or upgrade to Android M when it arrives, Google will surely provide you an amazing user experience.

Should you Keep Android L?

Well, this question can be answered only when you have the next Android version i.e. Android M. Till then, enjoy your smartphone experience with Android Lollipop and stay tuned for more updates from Android M.

Should you Upgrade to Android M?

With the launch of preview version of Android M, it is expected that the user version will have many surprises packed into it. Let us wait for the launch of the complete version for answering the above question.

Well, keeping Android L or upgrading it to Android M when it is made available, entirely depends on your personal choice. But trying the new version might give a better mobile experience for sure. Let us wait for the version launch to review, if Android M can make the record breaking entry. Who knows?