5 Most Common Web Design Mistakes Small Businesses Make

 

In today’s world, almost all businesses require websites to gain new customers and maintain a smooth client relationship. As a business owner, web design mistakes are something that you would want to avoid.

An effective small business website generally comes with:

• Responsive Design — easily viewable and usable
• Minimalism — fewer pages, with simpler designs
• User-friendly experience — comfortable for users
• Attractive content — simple, easy to get and informative at the same time

But crucial web design mistakes hamper your business website’s ability to meet the above-mentioned criteria. Some of the common web design mistakes that small business make are:

1) Terrible Call to Action (CTA)

Lack of call to action or no call to action is a terrible mistake found on many small business websites.

Call to action guides visitors to do something. In a way, it is a gateway to your business. A good website should tell you:

• What to do
• Where to go

CTA should:

• Guide users well
• Be concise
• Be as simple as possible rather than creative

Some well-known examples of CTA are: Get Started for Free, Sign Up, Contact Us, Download Now, Subscribe etc.

2) Search Engine Optimization Deficiency

Search engine rankings are based on Search Engine Optimization techniques. A good website must follow proper SEO techniques for the business to flourish. Often, when you do not create website adhering to SEO techniques, it results into poor search engine performance. Here are some design mistakes that can hurt your SEO:

• Missing H1 Tags

Very often website designers and developers try to emphasize on the outlook of a website and ignore essential SEO elements. Removing an H1 tag is one of them. No matter how amazing the site looks, it won’t appear in the search engines because of the missing H1 tag. Use a descriptive H1 tag with target keyword.

• Large Images and Media Files

If we consider the latest web design trends, images and videos certainly enhance the beauty of a website, but they may also affect the site speed. Google rewards sites that load faster. You can use tools like Google Pagespeed Insights Test and Screaming Frog to identify if the page contains large images and media files. It is possible to re-upload the resized or compressed media files upon identification.

• Pop-ups

Pop-ups can negatively impact SEO. So, you should reconsider pop-up strategies if visitors don’t find those user-friendly.

• Text in Images

Search engines generally don’t read texts overlaid on images. Some websites include important titles or headings inside images. This is a bad practice and you should avoid it. Even if your image contains some text, restate that text content on your page.

• Infinite Scroll

Infinite scroll is harmful for SEO. Search Engine robots only see the content that is primarily visible on the website. It doesn’t see the remaining elements that would load through infinite scrolling. Hence it has effects on SEO. But one can also make infinite scrolls search-friendly.

• Thin Content

Thin contents makes your website’s SEO suffer. Common thin content related mistakes are:

• Not having enough detail information on your product or service pages. There is a higher chance of visitors turning into customers if descriptive content is present on these pages.
• Listing multiple products or services on one page confuses the search engine regarding what the page is about.
• Search engines do not like plagiarized content. Also, content full of grammatical mistakes hurts the user experience of your website, which in turn affects the SEO.

You need to keep these critical SEO elements in mind while working on a new website or redesigning one.

3) Difficulty in Finding Contact Info

It is well said that, “If you are hard to connect, people may not connect at all!”

Customers need to get in touch with the business owners often and thus, providing correct contact information stands of importance. You can show the contact information clearly in the header or footer or on a dedicated contact page.

Providing as many contact details as possible (including your social media links) works as a trust factor for your customers. All the contact information it should be convenient and easy to find.

4) Poor Mobile Site Experience

Poor mobile site experience is another mistake that people make often. People today are dependent on mobile devices and use it a lot to access the internet. So, with the number of mobile site visitors increasing with each passing day, you should take the responsive websites seriously to reach more people.

67% of users prefer buying products from mobile-friendly sites. 40% users have changed to a competitor’s website due to facing poor mobile experience.

So, if your small business website isn’t mobile responsive, it’s high time to change that.

5) Lacking Content Quality

Content quality should be the prime concern while designing the website. Some key concerns might be:

• Sometimes the content is lengthy and irrelevant. It drives away the customers. Sometimes it is not enough to provide information to the customer.
• You should use images should to create better content. But irrelevant images also ruin the quality of the content instead.
• It is important to take care of Poor use of whitespace. Ads in wrong places are also a matter of concern.

The topic and tone of your content must be suitable for your target audience.

Conclusion

There are many some other web design mistakes apart from the ones mentioned above. The above ones are very common and easy to fix. You can handle them in the first place by taking care of the small things.

There is no better time to look at your web strategy than right now. Start fixing the errors today and attain greater success!

Originally Posted Here

How To Choose The Right Mobile App Development Platform?

"The number of mobile phone users in the world is expected to pass the 5 billion mark by 2019" reveals a study by Statista. Mobile application development services have marked wonderful growth in past years. Mobile apps help enterprises to enhance their branding and boost their business values.

If you are a business owner, want to develop a mobile app, it is important to decide the platform. There are plenty of things you need to work out when choosing the right mobile app development platform. On which devices are your users likely to use the app. Windows, Blackberry, iOS, or Android? Once you recognize your user base, you will have more clarity about the type of platform you want to choose.

If you have been pondering more over this topic, do not fret. We are here with few tips to help you make the right choice:

Consider User Experience

Successful mobile applications have one common thing - they fulfill the customers' goals. And, a mobile app's UX impacts its recognition. The UX is the ultimate decision maker. It decides if a user will come back to your app, delete it, or will rate it as poor. A useful application completes the requirements which are not available in the market. So, UX should include competitive analysis, feasible products development, and market validity test.

Recognize Customer Base

Platforms vary drastically. That too, region wise. Therefore, the most crucial part is to pay attention to geographical criteria. Consider performing a deep research, recognize and create your user base. It will help you define your target audience. For instance, if your focus audience is US, Australia, or Japan, consider hiring iOS developer. While with Asian and African countries; Android is leading the game. Thus, the situation may differ country wise. For Asian and African customer base you can hire Android developer for further assistance.

Consider Browsing-to-Buy Conversion Rates

Browsing-to-Buy conversion rates help you to decide which platform is most likely to give you more purchases. While choosing between mobile app development platforms, "Browsing-to-Buy" rate plays a vital role. For instance, of iPhone users purchases more from their smartphones. And, Android users are less likely to do this. Thus, consider checking it for each platform for accurate decision.

Know What to Offer

Decide your requirements and features first. They are dependent on the ability and limitations of the platform. You need to finalize the features combined with its user experience. Thereafter, compare the results with a certain platform. If you want to make a custom-made Native App, iOS, Android are the best solutions. To go with the iOS , you can hire iOS developer who has the required skills to develop iOS apps. Native apps provide great user experience and usability. But if you are looking for the app which would support multiple platforms, consider cross-platform development.

Decide Support Devices

It's obviously challenging to build an app which supports multiple devices. Android supports 160 devices. And iOS 9 supports 15 devices. If we consider Windows and Blackberry, their supported devices include 100 and 10 devices accordingly. But the most popular apps do not even support Windows phone. Therefore, after analyzing the audience base, it is advisable to decide the preferred devices.

Know Development Costs

Yes, it is important to invest money to build productive apps. But when the app development starts, your investment sum might increase. With different platforms, development costs are likely to vary. For example, Apple is more expensive than Android when it comes to enterprise programs. Thus, if you are looking for affordable option, hire Android developer and start working on your app. Even if there are new requirements or change in the existing your costs might go up. Hence, prepare a rough development cost with extra development expense.

Recognize Management Challenges

Your joy seems no bounds after you have launched an app for your business. Well, that's great! But, there's bad news. It does not just end with launching an app. Several inevitable challenges might occur in the future. Let me list out some:

1. Update the application without any security threat
2. Provide multiple mobile apps with good performance
3. Restrict the use of applications to predefined locations and times

And as and when the time goes, your requirements are likely to increase. A good way to get through is to match the application management capabilities with platforms. In case, you stuck somewhere while developing an Android app, you can hire Android developer. They are sure to bring an end to your confusion.

Third-Party Integration Check

Third party integration is the most important facilities for Mobile application development services. Platforms should allow a confidential integration with third-party tools. For instance, with Android, you can use third-party libraries if you are dealing with image loading and highlight issues. This integration should extend the existing back-end systems and delivery systems. This way it allows developers to develop apps that support mobile application management. Same for the iOS development, there are many libraries available for integration. For further assistance on third-party integrations you can choose to hire dedicated iOS developer.

Consider the above points and they are sure to help you choose the right mobile app development platform for your next development project. Happy App Development!

Originally Posted here

How Does Odoo ERP Help in Boosting the ROI of your business?

We thrive in the era in which thousands of businesses co-exist. Some run in a traditional way; and some require a systematized approach. Now, when we say “systematic approach;” we mean the ability of businesses to trace everything right from inventory, to production planning and scheduling. And this is not possible without having a software in place. For several years now, ERPs; also known as Enterprise Resource Management software have helped business owners make their ventures effective and successful.

No matter how many human resources you have, it is important for you to have an ERP solution for running a successful business. Talking about ERPs, you will often hear one name on the lips of business owners. And that is – Odoo. Odoo might be a newfangled technology in the enterprise software market. But it has a large customer base and is a favorite amongst SMEs. These companies hire Odoo developer to build and configure an ERP for them.

Get Over the Communication Gaps

A huge business means – a lot of departments working simultaneously. And a lot of departments mean – communication gaps. It does not matter how big or small these gaps are, but ultimately, they bring a negative output for your business. This is where Odoo comes to your rescue. It is a dynamic software that helps you eliminate inhibited communication channels and puts everyone right from the sales executives to warehouse workers in the same channel. Try implementing it and you will feel the impact across different sectors.

Automate Manual Tasks

Thanks to Odoo, you can bid goodbye to the manual data entry tasks. Get in touch with a reliable Odoo development company and its professionals will explain you how the technology makes prolonged tasks effortless and easy. With the help of it, you can automate several tasks like management of sales orders, payroll tracking, invoice preparation, financial forecasts and more. By implementing Odoo ERP, you can also save the finances spent on hiring human resources and concentrate more on expanding your business.

Multi-Channel Business Processes

For an organization to work smoothly, it must apply the same set of protocol, approach, and solutions for executing critical functions. If not, the process can get quite cumbersome for those handling it. Using Odoo, it becomes possible to execute multi-channel business processes with ease. It makes sure that business owners can maintain a transparent process across all the functionalities. Also, there are hardly any chances of errors. If you have requirements specific to your business, you can always get in touch with a company that provides Odoo customization services and they will create an ERP of your choice.

Know Your Customers

A strong customer base is something that all business owners aspire for. With Odoo, you can finally stop pondering over questions like “What do my customers actually want?” Once you have the system in place, it helps you to know about the buying interests of your customers as well as their purchase preferences. Also, you can dive deeper into customer communication and go through the transaction history of each customer. Once you figure out the choices and preferences of your customers, you can implement the changes and make the most out of your ROIs.

With the above-mentioned benefits and many more, Odoo will never disappoint you. If you are a small or medium size business aspiring to make it big, you must consider interacting with an experienced Odoo development company. After knowing your objectives, it will build an ERP which suits your business perfectly. Make sure you choose the right one!

Originally Published Here

Why Go for WordPress to Redesign Your Business Website?

There were days when the purpose of any website was to look good and educate customers about products and services. Fortunately, or unfortunately, the times have changed. And websites became more attractive, interactive, and above all, responsive. In 2017, talk about setting a simple website and you will business owners will nod their heads in disagreement. However, they do want to have their website on a simplistic platform which has easy backend operations and offers ample amount of options.

And when it comes to the above-mentioned prerequisites, WordPress is undoubtedly the first name that comes to our mind. If you are thinking about redesigning your dull, drab, and outdated website, you can consider redesigning your website using WordPress. “Oh, what a task rebuilding again!” you might say. But that’s the last thing you need to worry about. You just need to get in touch with a WordPress Development Company with your requirements and they will take care of the rest.

But before you go about doing so, we will give you some reasons as to why should you consider having a WordPress website design for your company. Check out some of them given below:

Extremely, Extremely User-friendly

The word “user-friendliness” is synonymous with WordPress. Ever since the makers launched it, they ensured that people having the most basic knowledge can operate around it. Now, if you are designing your website, imagine how easy it can get for you! Right from making updates to editing, you can do it all using WordPress interface. Not just that, you can also assign roles to different users and enable them to make changes related to design and content. However, you must remember that WordPress does not let more than one user edit the same content as once.

Your Content’s Soulmate

Well, by now, we all know that the WordPress and content are made for each other. Designed perfectly for content, WordPress is a CMS that enables website owners to take care of their website content with ease. You can write blogs, edit your current content, and interact with your customers with ease. And the best part? You do not need to know have any technical knowledge or know coding. Just log in with your user name password and you can easily add posts as well as pages to your website. These are some of the major reasons why bloggers love WordPress.

Lets You Customize

Some platforms are quite stringent when it comes to making changes with design or themes. But with WordPress, you can go completely custom! There are several plugins, themes, and templates you can find in the market; both free and chargeable. If you want functionality specific to your business, you can get in touch with a WordPress Development Company that can develop a web design compatible to your website. But when given in hands of professionals, you just need to make sure that even though the programmers have built the code, you have the access to your WordPress CMS. And that you can make changes easily.

A Friend of Search Engines

After all, the journey of all websites is about ranking on the first page of Google. WordPress being SEO friendly; is compatible with all SEO elements. It generates an RSS feed which enables search engines to find your content and index it. All you need to do is write some fresh content, use the right keywords, and get going. Your website is sure to have a better ranking, Companies that offer WordPress Website Design also provide with Search Engine Optimization services. You can seek guidance from the professionals of that company and they will help you make your WordPress website even more search engine friendly.

Rocks with Responsiveness

We live in the era in which most of the websites go with “mobile-first” approach. For the obvious reasons that people surf everything on hand-held devices. In today’s times, if your platform does not allow you to have a responsive web design, you do not deserve to survive on the world wide web. So, in case your old website does not work properly on mobile phones, you must hire WordPress developer and make it mobile responsive. Remember, a mobile responsive website is not a choice, it is a rule you must follow to make your business successful.

Winding Up…

The potential of WordPress platform is infinite. With all the above-mentioned features and many more, it is not just a great platform to have your personal website; but also works great for a more complex web project. If you are willing to revamp your WordPress website design, the time could not be better. Conduct your research and get in touch with a company that provides WordPress Development Services at the earliest!

Why Is React Js Development Perfect for Getting Unmatchable UX/UI?

When I hear the words “UX and UI,” I often compare them with fashion. Some believe that it is good to dress simply and be yourself. But, if you put on stylish clothes and look attractive, you are sure to grab some eyeballs. Same goes with website UX/UI. A website with poor UX and UI not just fail to impress the customers but also creates a bad image of your business.

Moreover, the millennials demand everything with a rich feel and robust appearance. They want a design that makes it easy for them to operate and locate things. Thus, it becomes crucially important for you to pay more importance towards UX and UI. React Js is the most suitable technology and React Web Development is the best way to accomplish it.

Why is React Js the Best Technology for Better UI?
The world is crazy for Facebook and Instagram. You know these websites, which have the highest number of visitors and highest mobile app downloads are using React Js Development Services. Furthermore, they are not just using React Js but maintain this technology as well. The message this fact conveys that React Js knows what people like and how to deliver such high standards through UX and UI.

The reason behind making React Js best in the business is its virtual DOM. When you develop an app that has numerous user interaction and real time data updates, the app structure becomes complex. It requires you to pay special attention. Rach JS empowers your app with JavaScript engines and DOM manipulation. Both works together as performance bottlenecks and deliver excellent app processing. It enables your React Js Development Company to develop an interactive app with robust features.

How React Creates Mesmerizing User Interface?
Better the appearance of your app, better the user experience would be. When your application delivers a seamless performance and an interactive interface, it will drive a superior experience for your users. The advance development tools of React Js along with the DOM help your users to build a neat structure. With such dynamic structure, your mobile application works efficiently without any crash ever. This way you React Web Development proves to be the best technology for outperforming user interface.

So, if you want to develop a web application, opting React Js Development Services is the best choice. It offers unmatchable UX/UI and makes a better connection with users.

6 Key Benefits of Asp.net Core for Enterprise Applications

6 Key Benefits of Asp.net Core for Enterprise Applications During earlier times, businesses didn’t have options to have customized enterprise applications with innovative features. To get the desired results, they had to spend relatively high costs. Talking about enterprise applications, one of the most prominent framework is – Asp.NET. Asp.NET is a perfect blend of web development models which contains all the required services to build robust enterprise web applications. It is a new modular framework by Microsoft and .Net community.

 It runs with windows, .Net framework and cross platforms. Asp.net core is an open source with cross-platform support including CLI(Command Like Application). Formerly known as vNext, Asp.Net core supports Windows, Mac, and Linux platforms. It also includes Mobile, Cloud and IOT based solutions along with cloud-based environment. A lightweight and high performing Asp.net core web application development provides its own benefits to develop enterprise level web applications. Today, let’s disclose the benefits of Asp.net Core technology and know why enterprises that gamble on it are winning the market.  

1. Performance

One of its biggest benefits of Asp.net core is – performance. When you compile your code, it automatically optimize it in order to increase the performance. The best part about this particular benefit is that you do not have to change your code.

With the re-compilation it optimizes the code directly. According to the study results from TechEmpower, Asp.net core’s performance is 859 times faster than the previous performance records! Isn’t that spectacular?! Now, this statistics give a long-term commitment and trust to Asp.net core web application development.  

2. Easy Updates

 When it comes to .net framework, it becomes a bit tricky for any Asp.net development company to update new changes. Whenever new changes or updates come up, it becomes a compulsion to release a new framework version. For instance, after the introduction of its new attribute – routing, MVC 5 came into the market.

Whereas, in Asp.net core development services, NuGet package manages every update. Therefore, with the new release of Nuget package version, you can get the new changes by updating packages.  

3. Command line Application

Asp.net core provides the command line, which support all major platforms like Windows, Mac, and Linux. Using Command line application, Asp.net development services can create, execute and host several applications.

 4. Easy Maintenance

With Asp.net coding, less is more! As the language demands less coding, the developers can optimize the coding structure and make it with fewest statements possible. And, lesser the coding, easier it is to maintain.

Keeping yourself updated with all the latest enhancements of the programming language is the key. Always read and learn and about the latest changes about the language. By doing so, you can enhance your maintenance standards.  

5. Cross-Platform

When it comes to Asp.net development services for enterprises, it is mandatory that it supports all platforms. Asp.net is a cross-platform. Which means, you can easily build applications which runs smoothly on Mac, Linux, and Windows with the Asp.net core web application development.

This also helps businesses with more exposure on other platforms. While developing cross-platform apps, you have to develop only frontend with the same C# code for the backend. With the new .NET standard libraries, you can develop your cross-platform with maximum capabilities.  

6. Support for Cloud-Based Development

It is always better to develop cloud-based applications. For large enterprises, Asp.net core provides the development of various type of web applications, Mobile back-end, Internet of things apps and much more! Thus, Asp.net Core is the ultimate solution for your enterprise business needs.

Whether you are a small business or a huge corporate, ASP.net can help you develop your next amazing web application. Consult Asp.net development company today and get started!

Ionic App Development Framework: Things You Must Know

Whenever you talk about Hybrid mobile app development, you will often hear a name that pops up. And that is – Ionic. Ionic framework, often known as Ionic, provides developers with user interfaces that are not available in HTML. And that’s why mobile app development with Ionic is the most sought after amongst the professionals. Through this blog, we will acquaint you with the ins and outs of Ionic framework. Once you know about it in detail, you will be able to decide whether you want to choose it for developing your mobile app or not. So, here we go: Introduction to Ionic Framework The makers introduced Ionic in the year 2013 and Angular powers it. It is a hybrid mobile application development framework that helps developers to build interactive mobile apps. You can use it for an array of platforms like iOS, Android, Windows etc. At present, developers make use of its 3rd version available on Angular 4. Its latest version helps developers to create applications for desktop. Although Ionic Framework quite popular, there are some drawbacks when it comes to the utility of mobile’s native functionalities like Bluetooth, camera etc. If you approach an Ionic Development Company, will recommend some plugins that can help to develop native applications of mobile. We will talk about other cons of Ionic framework in sometime. Before that, let us know: Why and for What Purposes Should You Use Ionic Framework? Here are some of the instances when you can consider using this framework: If you are a start-up and want to go for cost-effective mobile application development on different platforms, you can consider going with it. If you are a web development company and are planning to switch to mobile app development, you can start with Ionic. The best part about Mobile App Development with Ionic is that it is easy to initiate. This is mainly because, the makers have structured it on Angular tech stack. It uses Node modules which makes the applications more robust and effective as compared to other hybrid development frameworks. Developers can start working on the application as it offers superior quality themes and UI components. It has active support communities that offer free and premium support. When and Why Should You Not Use Ionic Frameworks? With pros, there are cons too. Here are some that you must know about: The application interface might not work as swift as native apps for every device. You will find that the in-app performance is also not as smooth as native applications. However, these performance gaps are not clearly noticeable. It is better not to use this framework for developing financial apps as it might not provide robust security levels. Example – Bank or finances related app. Lacks certain native functionalities. You might have to either develop or find a plugin that suffices specific native functionalities. Crafting Hybrid Apps Using Ionic The architecture of this framework is simple for the developers who have worked with Ionic app development. They can use the JavaScript, HTML or CSS of their choice. So, instead of creating a website, the developers can create a self-contained app. The bulk of Ionic app is written in CSS, HTML and JavaScript. If the developers are curious, they can also go into the native layer using native codes or customized Cordova plugins. This framework makes use of AngularJs for its core functionality. Wrapping Up… The makers developed Ionic framework it so that it can bridge the gap between hybrid mobile apps and AngularJs web apps. It makes the most out of Cordova and AngularJs libraries to help developers make interactive hybrid apps. You can say that it is a like a savior for hybrid app development as it offers UI components that you can mould into the framework for platforms like Android, iOS etc. If you are looking forward to take your brand to the next level and improve your customer service experience, Biztech Consultancy can help. Our developers have a good length experience at Ionic and have developed high-quality apps using this framework. So, what are you waiting for? Get in touch with us and let us discuss your project at length.