Showing posts with label open source CRM integration. Show all posts
Showing posts with label open source CRM integration. Show all posts

Friday 28 August 2015

How Your Employees can Make ERP Successful?

Enterprise Resource Planning system is the primary requirement for every growing business. Without implementing the required systems, sustaining in the market even with the excellent services and promising features is next to impossible. ERP is affordable only by the huge firms is just a myth. The ERP system implemented in the company can develop a win-win situation for both the enterprise and the employees.

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It is a fact that role of employees using ERP system is vital. No enterprise would tolerate if their ERP system does not earn them desired ROI. Below mentioned are the methods employees can use the ERP system to get the most out of it.

1.Analyze the Complete ERP Solution

Whenever a company implements a new ERP solution for simplifying business processes, the first thing any employee must do is its analysis. Check it thoroughly, it might be similar to the previous system or might be completely different from the system you were used to. Focus on its feature list and benefits offered. By understanding the features exactly, employees can use the system accurately and can extract the best out of it. The same way, benefits offered can simplify the business processes. Plan your enterprise resources precisely by availing all the benefits offered by the system.

2.Avoid Intolerable Mistakes

Mistakes can back off the business no matter how efficient the implemented system is. Minor mistakes can be tolerated and resolved even, what about the huge mistakes that jeopardize the business success.

a) Poor Planning

When no proper planning is made to use the ERP system, it can obscure the effective business strategies made for better ROI. Prior to making business strategies, focus on planning for the system usage as it takes the front seat.

b) Insufficient Training

Imagine the employees are made to work with the brand new ERP system you have just implemented. If they are not provided sufficient knowledge and training about the system, they will not be able to handle the system.

c) Poor Maintenance

The ERP system implemented in your enterprise require regular health check up too. The system that simplifies complex business activities also requires maintenance service to avoid further complexities. Give your employees a well maintained system for the improved functioning of business as well as ROI.

3.Get a Backup Plan Ready

A successful implementation plan is important for any system implementation but it is equally necessary to have a backup plan ready for the same. Without a backup plan you will not only lose your vital data but it will also cost your efforts and resources. Most importantly you must deliver the right training for such program to your employees as well as they would be a part of this backup program and help implement the backup plan in time.

4.Find the Flaw Rather than Avoid Using

If there are any flaws detected in the ERP system, report about it to the vendor representative handling the maintenance of system rather than stop using it.

Employees being the end users of ERP system, hold great importance. Enterprises seeking excellent solution for simplified business activities implement single ERP system rather implementing multiple systems and managing each of them individually.

Friday 21 August 2015

Gamification – A New Marketing Strategy for Broader Customer Outreach

The term gamification for businesses simply means creating a gaming strategy that involves platforms/resources like websites, online community etc. for motivating target audience to engage with the brand for better business opportunities. The gamification strategy needs to be designed perfectly for boosting ROI through out of the box gaming techniques. The integrated game methodology triggers active participation of customers resulting in customer loyalty.

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Perfect gamification marketing technique is the latest customer relationship management mechanism that engage and retain loyal customers. It not only engages customers but also drives behavioral changes in users and customers that directly integrate with your business goals and strategies. Let’s have an insight about the most crucial techniques and strategies that can make the gamification process the future trend of marketing strategies.

Use Social Media as Platform

Engage your customers with your brand and reward them on task completion, this is what gamification is! Social media is the biggest platform for any gaming methodology to initiate. Majority of the internet users across the globe are connected through social networking website and it is the best place to make its users fond of your brand. You can use several techniques to engage them with your business like for instance, ask for their feedback and offer them reward points on their responses. On social media platform alone you can target millions of users and let them involve in the game plan your business created to follow.

With real games and reward earning activities in businesses, businesses can know the customers through their behaviors and requirements.

Offer Reward Points to Attract Customers

No matter what plan you make to gamify your business, ultimately you have to focus on your customers. There are several corporate giants that have started implementing the latest trend of gamification. For instance, in some games there are websites that offer points and rewards you on completing daily activities like checking emails, referring the website to his/her friend etc. The points collected can also be redeemed in several forms like you get discounts on specific products, you get a chance to get promotional products at nominal price etc.

Some websites that also have mobile app version can gamify the mobile app promotion. They offer discounts or points on downloading the app. This is the tactics used by majority of the eCommerce websites to promote their shop-anywhere approach.

Better Search Visibility

There are websites that ignite the spirit of competition among the users. This not only keeps the users engaged but also invites huge traffic towards the website. Gamification also helps websites to get better ranking in popular search engines.

Top search engines crawls the websites that update their content on regular basis. This gaming technique helps business owners to know their customers better. They track their behavior and considering that they build unbeatable marketing strategies.

Design the Game Mechanism Focusing your Audience

Your target audience is the primary target for gamification. Building customer centric gamification strategies will allow businesses to acquire desired ROI. Design the gaming mechanism with an aim to motivate the players and engage them with your brand. Build and implement gamification strategies that benefit both your business and customers.

This modern age term can help organizations to broader their market outreach, if executed perfectly!

Thursday 23 July 2015

ERP VS CRM

Modern businesses can leverage the advantages offered by advanced technology. Businesses can sustain in the tough competition by streamlining challenging processes with real time data. Data analysis techniques present, allows companies to forecast their future plans and strategies. Helpful tools like Customer Resource Management (CRM) and Enterprise Resource Planning (ERP) offers businesses the power to control the market.

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Quick Insights

Though similar at a glance, ERP and CRM are distinctively different. To accomplish business goals and success, businesses need to rely on both the platforms (explained below).

CRM

Customer Resource Management (CRM) is a crucial tool, which allows companies to interact with their customers about either sales or services. Companies can improve its ROI by enhancing their products quality and customer services. Even customer acquisition is possible by deploying impactful CRM solution.

It offers myriads of features, which allow businesses to collect customer data, manage and use it to build unbeatable marketing strategies. Big data study trend, helps companies to streamline and simplify major business processes.

ERP

Enterprise Resource Planning (ERP) is required to manage business. It integrates all the functions like product planning, development, human resources, sales and marketing. ERP solution helps companies to fulfill goals by managing multiple core operations – accounting, inventory etc. using single software.

It is designed to make business activities highly efficient. Allowing companies to focus on the crucial factor i.e. business data, it helps them managing real time data. It can be upgraded easily whenever updates are available.

Attractive Gains

Both ERP and CRM are feature packed business solutions. But, the features and functionality list varies from version to vendors. Let us have a look how it benefits businesses.

Benefits Offered by CRM

  • Desired Sales
  • Convenient Use
  • Save Time and Money
  • Simplified Goal-Setting
  • Better Platform Support
  • Secured Software Solution
  • Satisfactory Customer Service

Benefits Offered by ERP

  • Scalability
  • Business Analytics
  • Better Supply Chain
  • Reduced Complexity
  • Affordable Operations
  • Improved Data Access
  • Regulatory Compliance

Final Words

CRM and ERP both are the solutions that are significant for flawless business performance. Let us check which software should your enterprise use?

CRM

CRM solution is used by enterprises seeking effective marketing strategies. They use and manage the customer data collected. Thus, companies that identify business opportunity in retaining their existing customers can avail its benefits and can also acquire new customers.

If you need cost effective software that integrates customer data with other system for profitable outcome, CRM is the solution all sized businesses should implement.

ERP

ERP solution is for the organizations, having coherent workflow that involves each and every department for seamless business functioning and quick completion of processes. They even track inter-departmental activities to ensure its effective completion.

If you are in search of a business solution offering operational efficiency with improved consistency and accuracy, ERP is the perfect software fulfilling your challenging requirements.

Be it CRM or ERP, every business needs additional software solution other than manual activities to perform business processes effectively. Consult us today for best-in-class software –as-a-service (SaaS) with flexible packages with an aim to make your business performance better.