A Perfect Guide to Lessen Shopping Cart Abandonments on Your Ecommerce Store

Losses are written in our destiny. Be it things or people. Some, we take for granted and some, we overlook. Despite of the fact that they have offered us moments to cherish and have added great value to our lives! For ecommerce store owners, Cart Abandonments are same. Often overlooked, unaddressed and ignored.

According to eMarketer, if you look at the combined e-commerce sales of $738 billion in the EU and US, the potential for a 35.26% increase in conversion rate translates to $260 billion worth of lost orders! Isn’t that as huge as an elephant? If you are an ecommerce store owner undergoing a daily Cart Abandonment Saga, it’s time for you to address this elephant.

How?

Well, first you need to understand why people chuck shopping carts. It can be anything in your case. Payment Security concerns, prolonged Checkout Process or unexpected Shipping Costs. The sooner you figure it out, the better. And for the business owners who are looking forward to obtain Magento Shopping Cart Development services, it’s important to offer a better checkout flow and design.

In 2017 and for many more years to come, it will become mandatory for estore owners to offer an impeccable and one-step checkout experience. We are here with a perfect guideline to help you lessen the amount of cart abandonments. Here’s how you bid goodbye to them:

Reliable Information Forms

Trust is a huge factor. Especially when it comes to providing private information about oneself. Think about the last time you filled a form while shopping online. Were you comfortable providing your personal information? If yes, was there a percentage of skepticism to it?

A research by Baymard Institute proved that whenever customers are asked for unnecessary personal information while checking out, it scares the daylights out of them! This can be anything. A phone number, email ids or other information which is asked for without giving any explanation.

The World Wide Web is full of companies that coax customers into buying and never deliver the products. So, your goal is to help your customers get over this kind of anxiety. Remember, when you ask for information that is ‘seemingly unwanted’, back it up by statements like “We might need it for shipping related questions” or “Don’t worry, your information will be secure with us.”

Ask your ecommerce development provider to include these pop-ups along with different fields that ask for sensitive information. Doing so will instill faith in your customers and they wouldn’t mind providing the needed information.

Authenticating with a Logo

If there’s a lack of security certificates on your website or a red strikethrough sign on the “https”, you need to wake up! This might be a sign of a wrongly configured server or an indication that your website is hacked.

A study by Actual Insights proved that 75% of the participants that were a part of their study have not purchased a product as they did not identify the security logo on the website. Some customers rely on the security certificates and use of https if they want to verify whether the images on your website are authentic and trustworthy.

Logos depicting that the website is secure and virus-free can lead buyers to buy fearlessly. The leading three brand logos that customers trust are – PayPal (66%), Verisign (63%) and McAfee (62%). So, make sure your ecommerce website has them. However, logos of recognition are not enough. The testimonials and portfolio present on your website and other forums can also work up to a great extent if they look authentic.

Readily Accessible Shopping Cart

Shopping Cart Motion Sickness. This might sound like a new term to you. But it is utterly irritating to navigate back and forth and recall the items added to the cart before purchasing. If this is what your website does to the customers, they are sure to lose interest!

It might be easy for Magento Development Service providers to build a separate page for shopping carts. However, customers like to access the cart irrespective of the page they’re transacting with. So, here’s what you can do:

• Provide your customers with a viewable chart listing the items on shopping cart.
• You can provide this chart every time they add a new product.
• Make sure that this chart is accessible on every page and is viewable anytime.

The above-mentioned steps will ensure that your Shopping Cart is shopping friendly and free from front and back navigations.

Reach Out through Emails

There are several reasons why people abandon carts. But the question here is, do you follow up? Or try to know why? When people abandon their carts at the last checkout step, you will get their email address. There are two ways to address this issue:

• Setting up an Autoresponder Email: When a customer leaves your cart, they immediately receive an automatic email letting them know about the items they left in the cart.
• Sending a personal email: Don’t always rely on autoresponder emails. You can personally email your customer to find out why they abandoned the cart. Or, ask what you can do to help them.

There are times when coupon codes and discount offers and cart authorizations don’t work. During such situations, getting in touch with your customers personally makes a huge difference. One, it lets them know that they are important. Two, they are sure to come back.

If you can resolve the problem without involving customers; it’s even better. They will feel cared for and appreciate your efforts. Also, lessen the interval of sending emails that address Cart Abandonment. This is because, the customers tend to forget and no longer care if reached out after a long time.

Simplifying navigations, providing diverse payment options and offering progress bars are some of the best ways to reduce cart abandonments. What matters here is, how you address the individualistic issues.

Have there been any Cart Abandonments issues on your website? What did you do to address them? Please feel free to share with us.

View Original Source:

https://www.biztechcs.com/blog/guide-lessen-shopping-cart-abandonments-ecommerce-store/

Mobile Apps and Its Growing Importance for Today’s Businesses

A survey states that “In 2016, consumers downloaded 149.3 billion mobile apps to their connected devices. In 2021, this figure is projected to grow to 352.9 billion app downloads” by statista. Isn’t it fascinating?

With old-fashioned ways, it is almost impossible to establish the true connection. Business companies small or big, often mention about their struggle with traditional and restrictive ways of working. They seek innovative solutions for refining overall workflow and reaching their customer effectively.

The mobile application design and development has certainly reached to a great extent. It has achieved a status where it is able to resolve number of business related issues. Nowadays, mobile apps are known to serve a platform for your business and expand their reach to global avenues. And because of this reason, it has become essential to create a mobile app for the business.

Things to Consider While Creating a Mobile App

Mobile apps help to improve the way businesses interact with the subjected clients, stakeholders, staff and to the partners. Firstly, you need to find out what is your targeted audience and try establishing connections with them to generate leads. Next step is to analyze the purpose of creating a mobile application and deciding what features to add. After defining features, you need to choose a platform whether Android or IOS for creating an application.

Here are some of your business problems that can be solved with the mobile applications:

Improves Customer Services

Mobile apps offer greater luxury to the businesses. An app not only creates a platform for businesses to reach to the audience but also improve the overall customer services. Through a mobile app, you can easily stay in real time contact with user. This includes taking his regular usage details, revising product portfolio by version updates and provide them push notification.

Lastly, they can also provide feedback regarding usage and functionality of the application. By the help of such features, you’ll be able to provide better care and value to your customers. A mobile app design company can guide you to achieve a perfect customer centric features.

Enhances Marketing Channel

Your mobile application can prove to be the best marketing tool for your business. It can assist you to perform the marketing tasks with ease. A mobile app helps you to recognize the interest of users and you can market the similar products in the interested list. Above all, utilize your application to offer news about new arrivals like product launch and other happenings business. The more  information you offer to the users, the more they are likely to feel connected to the business.

So apps can successfully implement the saying the more you market, the more you achieve.

Boosts Brand Recognition

If marketing of mobile app performs effectively, it will definitely give a boost to brand recognition. An exceptional brand recognition is easy through an engaging mobile application. For this, it is essential to build your app in such a way that it could hold the users for longer.

So, ask a mobile app design and development company to add value to the brand in addition to engaging the customers in the services.

Creates a Passage for Internal Communication

Mobile application can prove to be a very good medium to strengthen your company’s internal communication. An app like Skype or Slack can connect remote workers to your internal network to facilitate document sharing. It can encourage data-sharing and note-taking among employees. Such an application can also connect people to business meetings through audio or video chatting. Most important, the advantage of such customized communicative app is that you internal data will remain secure and out of reach from the entities who perform hacking.  

Using hybrid mobile application development, your business communication can be enhanced and it ensures that all employees to stay in the loop.

Manages Online Reviews

To watch how you are faring as a company and being rated in the eyes of customers, you need to remain on top of customer reviews. Analyzing customer reviews would allow you to personally respond to feedback. This process will help in gaining a deeper understanding of the ways your business is coping to meet customer demand.

Almost all consumer choose to read reviews before buying any product from mobile application or website. Generating an app that offers you to manage and respond to reviews can drastically improve the customer experience and increase the opportunity of new client approaching your business.

Tell your mobile app design company to add customer review section, if you don't have one.

Helps in Remembering Critical Tasks and Meetings

Isn’t it a good idea of having a mobile app functionality that reminds you of your meetings? Mobile applications can be used to simplify task management and time management. You can integrate features like creating a meeting, adding participants and sharing it with employees. Such add-ons in a mobile app can minimise wastage of time or skipped meetings and increases productivity.

The Conclusion

The count of companies offering mobile app development services is increasing every single day. Increasing market demand is one of the reasons for it. Right from establishing the reputation of the business to enhancing the brand loyalty and to engaging the clients in the business, mobile apps are imparting a prominent role in increasing the exposure of the business among the global audience. Which platform to select for mobile app whether an IOS or Android it solely depends on business need, budget and audience using it.

We hope that you will get motivated by this and develop the mobile app for your business and see how things shape up.

With the help of Biztech’s proficient app development platform, you’ll have all the tools you need to develop a customized business app easily and efficiently.

Ping us today to get started!

View Original Source: https://www.biztechcs.com/blog/mobile-apps-growing-importance-businesses/

7 Guidelines for Setting Up Futuristic UI for Your Web App

In past few years, new trends have emerged in User Interface (UI) design that have remarkably changed the face of professional web application development services.

Observing the trends that how we interact with responsive websites, UI has started becoming a critical component of web app development. The ongoing attraction towards responsive web designs and invention of mobile devices have pushed UI designers to find newer, interactive ways to optimize web experiences for every user.

There might be many questions in your mind reading about UI. For example:

How a UI should look like?

What UI features to include while building a custom web application development?

And many more.

These days, designers are requested to create designs that are personalized and more time-saving while proffering profound results than ever before.

Let’s look at the UI trends to watch out for that can shape future of web app development in 2018 – and reasons behind it.

1. Immersive Full-Screen Video

There is a famous saying “A Picture is Worth a Thousand Words”.

It was used in websites to represent concepts in a better way. Moreover, powerful looking images have long been a chief attraction of UI and responsive web designs. It has slowly and gradually has led the way for its successor – video.

Traditional images are static, the video is dynamic – great way to grab the eyeballs of your visitors, offering a powerful medium of storytelling. They help in creating a meaningful connection with your web applications users.

Videos can easily be updated on your website due to the easy availability of data storage and enhanced web application development services. It leads to a better engaging experience and eventually better metrics.

What do you think? Is this trend likely to grow in 2018?

2. Gradients and Vivid Colors

Selection of colors for your website reflect the look and feel of your UI. Utilization of flat design began to lose its hold in the year 2016, and it led to using more vivid and brighter colors, and increased use of gradients. This idea of applying intense colors helps to reflect focus of user to UI elements like navigation-page jump and buttons.

You should always try to use colors that depict your logo and business theme. Mixing such color combination creates a strong brand effect, making the brand stand out from the crowd. As you know brand establishment will be the key fragment in future to get business going.

3. Brand Illustrations

These days, brand custom illustration is seen replacing the traditional photography. Tailor-made illustrations can become a tool for communication on your customized web application. They provide a sense of character and personality that is difficult to capture with conventional photography.

Whether you go for homepage illustration, mascot characters or sharp line-based illustrations, they truly help to clarify and deliver the message by means of visual elements to your users.

An illustration is a powerful and important means for enhancing your client experience and making interface both attractive and efficient. And guess what? They also incorporate effortlessly with other upcoming UI trends.

4. Material Design

With Google behind its wheel, the Material design has become the next big thing in responsive web design trends. If you are planning to opt for professional web application development services to build a website, tell them to keep them material design.

It supports to retain the simplicity of flat design but intensifies it through the concepts of movements. It uses distinctive cards and animations to articulate your web application concept in a nifty little way. The success of material design is achieved by cleverly organizing small bursts of information on smaller screens.

5. Micro-Mini Interactions

Micro-mini interactions offer useful, fun, and humanized feedback to let users know what has happened and will happen as they interact with the UI. They are helpful in making the client interaction of your website more interesting. Using such mini interaction depicts the activities that are performed by user on your web application.

One great illustration of micro interaction can be reviewed from Facebook Live. During live video session, when a user clicks the famous heart icon of Facebook ‘Loved’ button, it increases in size, turns red, and floats on the video screen- for a fraction of a second. Through this user gets animatedly inform that their action is completed.

You can utilize such upcoming micro interaction concepts in the functional aspect of the UI design to make user experience more simple and enjoyable.

6. VR and AI Device Compatible UI Designs

VR and AI are for-sure the upcoming concepts for future generations. Hence, making UI of your customized web application compatible with it sounds a blissful thought.

For instance, if you are planning or own a web application like Netflix then you must think of developing responsive design that fits with VR headsets.

7. The Bottom Line

We often feel like we have no choice but to try and keep up with what the cool designs in the market, even though trying to follow all the latest design fads can be exhausting. UI design is one of the major points to think about while planning a custom web application development.

Along with devices and their interfaces changing, web application designs and their functionality will also keep on altering. Deciding perfect UI is all dependent on how do you see the future. How will the role of your web application change in future? What new technology will you adapt?

Unstoppable march of technology is at times so overwhelming and profound that we often retreat to our safe place. Being a predictor of your company, rush to your nearest web app development service providers.

It is only by forecasting the future than we can prepare for the advancements just in a short span of time.

View Original Source: https://www.biztechcs.com/blog/guidelines-setting-up-futuristic-ui-web-app/

Get Over the Marketing Struggles of Business Through Digital Marketing!

The surprising fact about digital marketing is that most business holders would say it is important, and then say they do not know much about it. If you are a business owner, this is the root of your digital marketing problems.

Each startup business has its own marketing challenges that must be understood immediately and necessary actions should be taken before it is too late. It is often seen that most of the small business fail not because of their concept but because they fail to communicate their marketing message to the right audience properly.

Fortunately, various tactics of digital marketing will prevent your company to face such brand establishment failure.

This article lists some most common marketing problems that can be solved effectively by implementing digital marketing services.

How Do I Find My Targeted Audience Online?

Whether you are a small clothing studio or a large apparel store, it is essential that people should find your business online. Achieving audience on the first go is bit tricky, as entering into a new zone always brings challenges with it.

Digital marketing can solve this hassle for you. Being a startup, you can invest small amount of funding in creating an interactive business website. Above that, invoking following mentioned digital marketing strategies can prove to be advantageous.

Game of Keywords: Perfecting the use of keywords through Google AdWords campaign can help you to get recognized among your key audience.

Social Marketing Strategies: Creating presence in social media can help to attract perfect consumer market for your business. For example: If you own a digital studio, then publishing them on platform like Instagram can track people interested in your business services.

Many other innovations like generating blogs and local google listing can assist in finding your audience online. Pursuing the above described activities on your own may not result in obtaining perfect results. You can contact digital marketing services company for doing it professionally.

My Money is Spent without Focus

Many a times, traditional marketing tactics fail to focus on targeting the right prospect and spend money for customer acquisition. Assume that you plan to target a specific region or group of users for the product or service you offer, how would you do that? Most of marketing money gets wasted since you pay focussing huge circulation, not for your target audience.

For instance, newspaper marketing or radio commercials. Can you demand them to show your ad to your target audience only and you would pay accordingly? Never!

Kudos to digital marketing services where we can spend every single cent wisely to reach and acquire your target market as per their location, demographics, interests, behaviour etc. Opt for digital marketing solutions that includes tools like Google Analytics and Google AdSense. They will be able to track down or analyse your offline as well as online marketing campaigns.

I am Loosing Targets through Outbound Marketing

It is not always bad to opt for outbound marketing where you try passing marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives on.

Such endeavours can be quite expensive as it involves cost related to printing and mailing materials or spreading your message through television, radio or other media.

On the contrary, inbound marketing can be cost effective.

According to a survey of Impactbnd, inbound leads cost 61% less on average than outbound leads. Hence, 32% of surveyed brands are planning to cut down on outbound marketing costs and allocate more budget for inbound marketing.

So, you can spend more money on inbound marketing strategies to save your cost. Many online marketing services company offers customized digital marketing packages which includes Social Media, Blogging, Email Marketing, PPC Advertising, SEO for lead generation and many more functionalities.

How Should I Promote Product Launch Events?

Every business follows a strict road map around the year to achieve a successful product or a software. Therefore, product launch is the most essential event which can showcase the hard work and money spent by an organisation in particular time span.

Using marketing strategies like publishing advertisements, creating commercials, writing blogs can be a common thing to do. Moreover, such tools cannot provide two way instant customer feedbacks about how they liked your product.

Using advanced digital marketing strategies like launching live events on social media or personal web portals can be an attractive option. One the greatest benefits of going live is it increases trust of your buyers. User can express their views instantly. Take an example of Facebook Live. Launching products on such platform will allow users to comment, like and share your promotional event.

Handling multiple social media accounts can be a complex task for a startup or a professional company. Henceforth, take a help of professional companies which provides such digital marketing services.

Conclusion – Get Digital Marketing Power

To summarize, operating a small or medium business is all about time-consuming and the venture can eat up lots of time. In such circumstances, hiring a digital marketing agency or outsourcing your online marketing job to a professional digital marketer can be an optimum solution.

Digital marketing success does not happen overnight. It is achieved with the help of group of people holding the right skills and proper knowledge of online marketing tools. It is down to you as the business leader to take the subject to the next level and bring the support in that you require.

Willing to opt for such digital marketing to multiply your business presence. Let us help you strategize.

We offer performance driven digital marketing services such as:

• Search Engine Optimization
• PPC Advertising
• Social Media Marketing

View Original Source: https://www.biztechcs.com/blog/get-over-marketing-struggles-business-digital-marketing/

Readiness Checklist for Ecommerce Websites on This Festive Season

It is that time of the year when shopping is the thing which is on everyone’s mind. People are queuing up at the stores to find the best deals on the latest designer dress and home accessories. Shoppers are have started pre-ordering gifts for Thanksgiving, Black Friday and Cyber Monday.

It’s that time of the year when the ecommerce web development in USA market is meeting the demands of all those online retailers who really want to make it big in terms of business revenue during the two days – Black Friday and Cyber Monday.

The total estimated sales of Thanksgiving is predicted to cross record-breaking $2.05 Billion this year. Hence, no e-commerce store wants to miss an opportunity to get more customers during the holiday season.

So, without wasting any time further, we just want to have you a last minute look on the few tips which will help you to raise the sales revenue graph.

Update Your Store

This is the key point to focus on. If your ecommerce website is not technologically upgraded then you must do it immediately. The reason for doing it is to offer good user experience of your e-store. For example, you have e-commerce solution with old Magento version, then you should upgrade it to Magento 2. It will have enhanced plugins to optimize your website. Hurry, opt for ecommerce development today.

Have Enough Inventory

As an online retailer, you certainly don’t want to embarrass yourself and your customers with the “Out of Stock” message. It is the best opportunity to earn maximum sales and satisfaction of the customers. Maintain a well-stocked inventory to assure that your shoppers have a wide range of choices to select from your e-store. In case, store is out of stock, at least mail it to all the customers.xz

Share Your Offers on Social Media

This is the most basic thing you can do. From Facebook to Twitter and Instagram do not forget any social media platforms to spread the word about your latest discounts and offers. Publish quality blogs about the trend and products which are to be offered this Thanksgiving. Once, they are sure about the deal, they will certainly come to your website and visit the store.

Maintain Keywords

To get attention of consumers it is essential to define and manage your keywords in an efficient way. In other words, running a good SEO campaign will fetch good results. Take help of the Google keyword planner in order to understand which keywords does your customer use to search products. Now include those key phrases in all your product category. Words like ‘Cyber Monday, Gifts and Black Friday’ are the most frequently searched keywords. Moreover, search ecommerce web development service provider to focus more on implementing digital marketing strategies on your web store.

Quality Assurance Check

Before two weeks of sale season, it is essential to make sure that everything on the website is running properly before making it live. Another thing to keep in mind is that during the holiday season your website might be overloaded with traffic, hence it is important to make sure that quality assurance check and load balancing is looked after. Additionally, check whether your billing, order tracking and payment processes are on track for providing best user experience. Early preparation is the key to bag the best deals of the day.

Optimise for Mobile

According to a survey, this year’s Cyber Monday mobile sales accounting will jump to $1.24 billion in U.S.A. Now, you might have realized the importance of having mobile application or e-commerce website with responsive design. With competition at its peak, consumers will look for any reason to exit your ecommerce store. In such scenarios, not providing good UI through mobile can make customer unhappy.

Therefore, optimising your site for mobile is profitable deal for getting maximum sales order on Thanksgiving, Black Friday and Cyber Monday.

We hope that your ecommerce store ready with all the above mentioned basic pre-requirement in order to boost frequency of orders on this festive season. If not, then contact ecommerce web development firm to set it up on time.